Senior Marketing Analytics Specialist

We're Hiring: Senior Marketing Analytics Specialist Location: Dubai, UAE Employment Type: Full-Time Availability: Immediate Joiners Only We are looking for an experienced, results-driven Female Senior Marketing Analytics Specialist to join our team immediately. The ideal candidate is a strategic thinker with a strong analytical mindset and hands-on experience in performance marketing, marketing analytics, and social media Essential Skills & Experience • Marketing Analytics experience is mandatory. Must have hands-on experience analyzing campaign performance, interpreting data, measuring KPIs, creating dashboards and reports, identifying trends, and providing data-driven recommendations to maximize ROI. • Proven experience developing and executing comprehensive digital marketing strategies aligned with business objectives. • Strong expertise in Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Display Advertising, Search Marketing, PPC, SEM, SEO, Remarketing, and Performance Marketing . • Hands-on experience managing both paid and organic social media campaigns across TikTok, Instagram, Facebook, and other major platforms . • Experience creating and managing content calendars, social media strategies, audience engagement, and community management. • Strong understanding of Conversion Rate Optimization (CRO), lead generation, customer acquisition, and customer retention strategies . • Experience conducting A/B testing, audience segmentation, demographic targeting, customer journey analysis, attribution models, and conversion funnel optimization . • Proven experience in competitor analysis and competitor reporting . Must be able to monitor competitors' digital presence, advertising strategies, social media activities, market positioning, and industry trends while producing detailed reports with actionable recommendations. • Experience using tools such as Google Analytics 4 (GA4), Looker Studio, Meta Insights, TikTok Analytics, LinkedIn Analytics , and other marketing analytics platforms. • Strong experience in budget planning, forecasting, allocation, campaign optimization, and ROI management. • Excellent project management, organizational, communication, presentation, and stakeholder management skills. • Experience leading and mentoring cross-functional teams, including social media executives, graphic designers, content creators, media buyers, and external agencies. Key Responsibilities • Develop, implement, and execute the company's overall digital marketing strategy. • Plan, launch, monitor, optimize, and scale paid advertising campaigns across Google, Meta, TikTok, and other digital platforms. • Manage the company's organic social media presence by developing engaging content strategies and increasing audience growth and engagement. • Track, analyze, and report campaign performance using marketing analytics tools to drive continuous improvement and maximize ROI. • Prepare weekly and monthly marketing reports, including campaign performance, lead generation, conversion rates, competitor benchmarking, KPI tracking, and executive summaries. • Conduct regular competitor research and reporting to identify market trends, opportunities, and areas for improvement. • Manage digital marketing budgets and ensure cost-effective allocation of resources. • Oversee SEO, website performance, email marketing, social media, and content marketing initiatives. • Collaborate with internal departments and external partners to ensure all marketing initiatives align with company objectives and brand guidelines. • mentor the marketing team while ensuring projects are delivered on time and to the highest standard. • Develop and monitor KPIs to measure the effectiveness of all marketing activities. • Maintain a centralized record of all marketing communications, campaign activities, client interactions, approvals, reports, creative assets, and project documentation to ensure transparency, consistency, and effective collaboration across departments. • Stay up to date with industry trends, emerging technologies, platform updates, and best practices to keep the company ahead of the competition. Skills & Qualifications • Bachelor's degree in Marketing, Business Administration, Computer Engineering, or a related field. • Previous UAE experience is highly preferred. • Minimum 4 years of marketing analytics experience. • Advanced Microsoft Excel or Google Sheets skills. • Experience with Google Analytics (GA4), Looker Studio, Meta Insights, and advertising dashboards. • Strong analytical and problem-solving skills. • Excellent presentation and reporting abilities. • Ability to interpret data into practical business recommendations. Experience in retail or cosmetics is an advantage. • Must be available to join immediately. • Having own UAE visa is a plus. • Arabic speaking is a plus.