Senior Marketer

Position Overview We are looking for a strategic and high-performing Senior Marketer to drive our brand’s growth, market positioning, and revenue generation. In this role, you will transition seamlessly between high-level strategy and hands-on execution. You will lead cross-functional initiatives, manage substantial budgets, and optimize the entire marketing funnel to accelerate customer acquisition and retention. Key Responsibilities • Growth Strategy: Develop and execute comprehensive marketing plans across paid, organic, and earned media channels. • Funnel Optimization: Analyze the end-to-end customer journey to improve conversion rates, lower CAC, and increase LTV. • Data & ROI Management: Track, interpret, and report key performance indicators (KPIs) directly to leadership to prove marketing ROI. • Brand & Positioning: Refine the company's value proposition, ensuring consistent messaging across all external communication touchpoints. • Cross-Functional Leadership: Collaborate with Product, Sales, and Design teams to launch new campaigns and features. Qualifications & Skills: • Experience: 5–8 years of experience executing high-impact marketing campaigns with a proven track record of scaling growth. • Analytical Mastery: Expert data literacy with Google Analytics, BI platforms, and advanced attribution modeling. • MarTech Proficiency: Deep expertise in CRM workflows (HubSpot/Salesforce), marketing automation, and advanced SEO/SEM tools. • Leadership Soft Skills: Strong project management, strategic problem-solving, and the ability to influence without formal authority.