SENIOR Digital Marketer

**About DrBalcony** Welcome to **DrBalcony** – a trusted name in Inspection innovation. Since our establishment in 2021, we’ve been committed to bridging the gap between property owners and skilled Inspectors. With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the **expertise of over 4000 inspections**. #### **1\. Paid Media — Advanced Multi\-Platform Buyer** * **Meta Ads:** Advanced Ads Manager mastery — CBO/ABO structuring, Advantage\+ campaigns, custom/lookalike audience layering, CAPI \+ pixel implementation and deduplication, creative testing frameworks (dynamic creative, A/B/n testing), frequency and fatigue management, retargeting funnels by funnel stage * **Google Ads:** Advanced Search, PMax, Display, and Demand Gen — Smart Bidding strategy selection (tCPA/tROAS) and manual override when needed, negative keyword architecture, Quality Score diagnostics, asset group optimization for PMax, conversion tracking via GTM \+ GA4 with server\-side tagging knowledge * **Bing Ads:** Import/optimize from Google, understand audience and demographic differences, import discrepancies, and Microsoft\-specific bid adjustments * **LinkedIn Ads:** Advanced B2B targeting (job title/seniority/company matched audiences), Lead Gen Forms, Sponsored InMail, Matched Audiences via CRM upload, cost\-efficient bidding for high\-CPC environment * Must be able to read a live account and immediately diagnose what's broken — not just execute a checklist #### **2\. SEO — Technical \+ Content, Not Just Keyword Lists** * Technical SEO audits (crawlability, indexation, Core Web Vitals, schema markup) * On\-page optimization at scale across service \+ location pages (critical for a multi\-city service business) * Local SEO / GMB optimization for multiple service areas * Backlink strategy and outreach (not just directory submissions) * Keyword clustering and content\-gap analysis translated into a content calendar * Comfortable reading Search Console and Ahrefs/Semrush data and turning it into prioritized action items #### **3\. Ad Creative — Strategist, Not Just Executor** * Writes high\-converting direct\-response copy (not generic brand copy) — must understand angles, hooks, and offer positioning for a compliance/legal\-urgency driven service * Builds/directs static and short\-form video creative (Canva, CapCut, or equivalent) using proven pattern\-interrupt and retention techniques * Runs structured creative testing (hook variants, format variants) and knows how to read results to kill/scale creative, not just "post and see" #### **4\. Sales Funnels — GoHighLevel Expert** * Builds complete funnels end\-to\-end in GHL: landing pages, forms, pipelines, automations, email/SMS sequences, calendar booking integration * Sets up and troubleshoots workflow automations (trigger links, tags, conditional logic) without support docs * Understands funnel conversion optimization — not just building pages, but improving conversion rate over time with data #### **5\. WordPress — Independent Builder** * Builds and edits landing pages independently in Elementor/Divi/similar — no developer needed for standard pages * Implements tracking (GTM, pixels, conversion events) correctly on every page * Understands page speed and mobile optimization fundamentals #### **6\. AI\-Driven Production — Advanced Prompt Engineering** * Writes structured, iterative prompts (not one\-liners) for content generation, ad copy variants, and image/video generation tools * Builds repeatable AI workflows/templates the business can reuse — not one\-off outputs * Uses AI to accelerate creative testing volume without sacrificing quality control #### **7\. Growth \& Traffic Hacking** * Identifies and tests new channels/tactics beyond the obvious (not limited to the platforms above) * Applies structured experimentation (hypothesis test measure scale/kill) * Thinks in terms of full\-funnel metrics (CPL CPA close rate LTV), not just top\-of\-funnel vanity metrics. **Non\-Negotiables** * Minimum 5\+ years hands\-on, proven experience — this is a senior/expert hire, not a training role * Must show real account screenshots or verifiable case studies with actual spend levels and results for at least Meta \+ Google * Excellent written and spoken English, fully professional — this person may interface with clients/vendors * Full overlap with US Pacific Time business hours * Must pass a live working test (not just an interview) **The pay range for this role is:** 12,000 \- 36,000 USD per year(Duabi)