Sales & Marketing Manager - detergent

**General** Sales and Business Development · Develop and implement annual sales and business\-development strategies. · Establish monthly and annual sales targets, budgets, and forecasts. · Identify and develop business opportunities in retail, wholesale, institutional, industrial, and private\-label markets. · Appoint and manage distributors, wholesalers, agents, and other sales partners. · Build relationships with supermarkets, hypermarkets, cleaning companies, hotels, restaurants, hospitals, schools, and government organizations. · Negotiate pricing, supply agreements, payment terms, promotions, and annual contracts. · Develop sales territories, customer\-visit plans, and distribution routes. · Monitor sales revenue, profit margins, collections, credit limits, and outstanding payments. · Explore export opportunities and establish distribution channels in regional markets. · Coordinate with production, warehouse, logistics, quality, and finance teams to ensure product availability and timely delivery. Marketing and Brand Development · Lead the creation, positioning, launch, and development of detergent and cleaning\-product brands. · Develop brand names, product concepts, packaging strategies, pricing, and market positioning. · Coordinate the preparation and approval of labels, packaging artwork, catalogues, brochures, and promotional materials. · Prepare and execute marketing plans for new and existing products. · Plan promotional campaigns, trade offers, product demonstrations, sampling activities, and customer activation programs. · Manage digital marketing activities, including social media, online advertising, and website content. · Conduct market research to understand customer needs, pricing trends, competitor products, and market opportunities. · Monitor brand performance and recommend improvements to products, packaging, pricing, and promotions. · Support the development and launch of private\-label products for corporate customers. · Ensure that all marketing claims, packaging, and promotional materials comply with applicable regulations. Team Management and Reporting · Recruit, train, supervise, and evaluate sales executives, marketing staff, merchandisers, and promoters. · Establish individual targets and performance indicators for the sales and marketing team. · Conduct regular sales meetings and review employee performance. · Prepare weekly and monthly reports on sales, marketing activities, customer feedback, competitor activities, collections, and business opportunities. · Analyze sales data and market trends to support management decisions. · Manage the approved sales and marketing budget. · Develop sales procedures, pricing controls, discount\-authorization processes, and customer\-management systems. · Coordinate the investigation and resolution of customer complaints. **BACKGROUND, QUALIFICATIONS \& EXPERIENCE** **Qualifications** · Bachelor's degree in Marketing, Business Administration, Sales, or a related discipline. · Minimum 5 years of sales and marketing experience, preferably in detergents, cleaning products, chemicals, or FMCG. · Proven experience in creating, launching, and developing consumer brands. · Strong knowledge of GCC (especially Saudi and Bahrain) retail, wholesale, distributor, and institutional markets. · Demonstrated experience in achieving sales targets and developing new markets. · Experience managing distributors, key accounts, and sales and marketing teams. · Good understanding of product pricing, profit margins, promotions, credit control, and market analysis. · Experience in digital marketing and social media promotion is preferred. · Proficiency in Microsoft Office, CRM systems, and sales\-reporting tools. · Fluency in English is required; Arabic is an advantage. **Skills** · Sales and marketing leadership. · Brand creation and brand management. · Business development and market expansion. · Detergent and FMCG market knowledge. · Distributor and key\-account management. · Digital and trade marketing. · Commercial negotiation. · Pricing and profitability management. · Customer relationship management. · Team leadership and performance management. · Market research and competitor analysis. · Strategic planning and decision\-making. Work Location: In person