Sales Manager (Retail)

Gulfa Mineral Water and Processing Industries LLC · Dubai

Posted Aug 1, 2026Source: indeed
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Job description

We are seeking an **exceptional, highly accomplished, and performance\-driven Retail Sales Manager** to lead and accelerate our retail business across the UAE. This is a leadership position for a seasoned FMCG professional with a proven record of delivering outstanding sales growth, expanding market share, and managing high\-performing retail sales teams. Only candidates with **extensive UAE retail market experience, exceptional leadership capabilities, and a strong network within the retail industry** will be considered. **Mandatory Requirements:*** **Minimum 10 years of proven UAE FMCG Retail Sales experience**, with at least **5 years in a Retail Sales Manager role.** * Strong exposure to **Modern Trade and General Trade Retail Channels** across the UAE. * Extensive relationships with major retailers including Carrefour, Lulu, Union Coop, Nesto, Safari, Viva, Choithrams, Al Maya, West Zone, Spinneys, Grandiose, and other leading retail chains. * Proven history of consistently achieving and exceeding sales, distribution, market share, and profitability targets. * Strong expertise in **Key Account Management, Category Management, Trade Marketing, Merchandising, and Retail Operations.** * Demonstrated ability to build, lead, coach, and inspire large sales teams to achieve exceptional performance. * Strong commercial acumen with expertise in pricing strategy, promotional planning, budgeting, forecasting, negotiations, and P\&L management. * Excellent understanding of retail execution, shelf visibility, planograms, promotional displays, product listings, and inventory management. * Ability to identify new business opportunities and successfully launch products into the retail market. * Strong analytical skills with the ability to interpret sales data, market trends, and competitor activities to drive strategic business decisions. * Excellent communication, presentation, negotiation, and stakeholder management skills. * Ability to perform under pressure in a fast\-paced, highly competitive FMCG environment. * Proficiency in Microsoft Office, ERP systems, CRM platforms, and sales reporting tools. * **Valid UAE Driving License is mandatory.** **Key Responsibilities:*** Lead the Retail Sales Division to achieve aggressive sales, revenue, distribution, and profitability objectives. * Develop and implement strategic retail sales plans to maximize market penetration and business growth. * Build and strengthen long\-term partnerships with key retail chains and decision\-makers across the UAE. * Negotiate annual trading agreements, promotional plans, product listings, and commercial terms with major retail customers. * Drive product visibility, merchandising excellence, and flawless in\-store execution across all retail outlets. * Monitor competitor activities, pricing, consumer trends, and market dynamics to identify growth opportunities. * Recruit, mentor, develop, and manage a high\-performing retail sales team while ensuring accountability for KPIs and business objectives. * Prepare sales forecasts, budgets, business reviews, and performance reports for senior management. * Ensure effective execution of company policies, sales strategies, and operational standards across all retail channels. **Only candidates with a minimum of 10 years of UAE FMCG Retail Sales experience, a strong retail market network, exceptional leadership skills, and a proven track record of delivering outstanding business results will be shortlisted. \\.**

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