Performance Marketing Specialist

**Key Responsibilities** * Develop and execute integrated digital marketing strategies to drive brand awareness, qualified leads, and customer acquisition. * Manage and oversee performance marketing agencies, ensuring campaign targets, lead quality, and KPIs are consistently achieved. * Plan, execute, optimize, and eventually take ownership of paid campaigns across **Meta, Google, TikTok, and other relevant platforms**. * Monitor and improve key performance metrics including **CTR, CPA, ROAS, conversion rates, and lead quality**. * Test and optimize creatives, audiences, messaging, landing pages, and conversion funnels to maximize campaign performance. * Manage marketing budgets efficiently, ensuring optimum ROI and responsible allocation across campaigns and initiatives. * Develop and manage the **social media calendar, content strategy, campaigns, and brand storytelling** across digital and offline channels. * Collaborate with content and design teams to create engaging, high\-converting social media and advertising content. * Develop an in\-depth understanding of the company's services and translate them into compelling marketing campaigns, visuals, and video content. * Build and manage relationships with **influencers, brand ambassadors, agencies, media partners, and key industry players**. * Identify and develop strategic **brand partnerships, collaborations, and wellness\-industry opportunities** to expand audience reach. * Plan and manage promotional calendars and support individual locations/franchises with marketing campaigns and initiatives. * Develop and manage **lead generation, automated campaigns, and lead nurturing workflows** to improve conversions and customer retention. * Monitor online reputation, customer reviews, market trends, competitors, and overall brand visibility. * Track, analyse, and report marketing performance, providing actionable insights and recommendations to management on a weekly/monthly basis. * Coordinate with freelancers, agencies, and external vendors for specialised or out\-of\-scope marketing requirements. * Provide marketing support to franchise locations, including **campaign strategies, branded content, brand guidelines, and quality control**. * Maintain organised and accessible marketing resources, campaign assets, brand guidelines, and marketing documentation. * Stay updated on digital marketing trends, emerging platforms, customer behaviour, and industry developments to identify new growth opportunities. * Perform assigned duties in accordance with **SOPs, company policies, and internal protocols**. **Requirements:** * 3–5\+ years of hands\-on experience in handling performance marketing. * Proven experience working with fitness, wellness, or lifestyle brands. * Strong track record of achieving high CTRs, optimized CPAs, and strong ROAS. * Deep understanding of Meta Ads Manager, Google Ads, and analytics tools. * Experience with A/B testing, conversion tracking, and funnel optimization. * Data\-driven mindset with strong analytical skills. * Ability to thrive in a fast\-paced, growth\-focused environment. **Must have:** * Experience in the UAE/GCC market. * Exposure to lead generation and membership\-based business models. * Familiarity with CRM tools and marketing automation. Pay: AED8,000\.00 \- AED10,000\.00 per month Application Question(s): * How many years of UAE Experience do you have? Work Location: In person