Performance Marketing Manager

Read JD Primary Objective We are looking for a Marketing Manager who can directly drive revenue growth through lead generation, website optimization, conversion improvement, and campaign performance. This is NOT a branding-only role. It is a performance-driven, revenue-focused role. Key Responsibilities Lead Generation & Campaigns • Plan and execute lead generation strategies for training programs (PMP, CIPD, AML, AI, etc.) • Manage and optimize paid campaigns: Google Ads (Search + Display) — Mandatory, Meta Ads (Facebook/Instagram), Landing Pages & Funnels • Create and optimize high-converting landing pages for each key course • Build complete marketing funnels: Ad → Landing Page → Lead Form → Follow-up → Conversion • Conduct A/B testing (headlines, CTAs, layouts) • Ensure landing pages are conversion-focused, clear, persuasive, and sales-driven Analytics, Reporting & Performance Tracking • Track and report on website traffic, lead generation numbers, conversion rates, and campaign performance • Provide weekly/monthly performance reports • Use data to identify gaps and optimize campaigns and funnels Sales Alignment & Lead Quality • Work closely with sales team to improve lead quality and increase conversion to enrollments • Understand which leads convert vs. not, and optimize accordingly CRM, Email & WhatsApp Campaigns • Plan and execute email campaigns (Mailchimp or similar) and WhatsApp campaigns for lead nurturing • Build basic automation workflows for follow-ups New Channels & Growth Opportunities • Identify and test new lead sources (Coursetakers, partnerships, aggregators) • Explore referral strategies and corporate lead generation opportunities Must-Have Skills & Experience • Proven experience in lead generation and performance marketing • Strong hands-on experience with Google Ads (mandatory) and Meta Ads • Experience in website optimization and CRO (Conversion Rate Optimization) • Landing page creation using tools like WordPress, Webflow, or similar • Strong understanding of funnels (end-to-end), CPL, CAC, and ROI • Experience with Google Analytics and reporting tools Mandatory Requirement Candidates MUST clearly demonstrate: • Number of leads generated in previous roles • Campaign budgets handled • Measurable improvements in CPL, conversion rates, and revenue impa