Part-Time / Freelance Social Media Manager & Content Creator – Abu Dhabi

**Part\-Time / Freelance Social Media Manager \& Content Creator – Abu Dhabi** We are looking for a creative and reliable **Social Media Manager \& Content Creator** to support our fashion and sportswear brand in Abu Dhabi. This is a **part\-time / freelance role** with a strong focus on Instagram, content planning, brand growth, and promoting our physical retail store. We will provide professional brand assets including campaign photography, cinematic short\-form videos, product photoshoots, and other branded content. We need someone locally who can coordinate and manage how this content is used across our social media channels while also **creating additional authentic content from our store that is located in a mall**. **Main Responsibilities:** * Manage our Instagram account and maintain a consistent, premium visual identity * Plan and schedule product campaigns, launches and promotions * Post regular content including Reels, photos, carousels and daily Stories * Create a monthly/weekly content calendar * Work with the professional campaign assets and content provided by us * Visit our Abu Dhabi store regularly to create additional content * Film aesthetic short\-form videos of the store, products, displays and customer experience * Create and edit simple Reels and Stories using mobile content * Develop ideas to organically grow followers, engagement and brand awareness * Promote the physical store and clearly communicate its location * Plan and execute a social media campaign around our store opening * Create content designed to drive actual footfall to the store * Follow trends while ensuring all content remains consistent with the brand identity * Coordinate with our team regarding new products, campaigns, promotions and priorities **What We're Looking For:** Someone with **good taste and a strong visual eye** who understands fashion, sportswear and lifestyle content. You should be able to look at a product or retail environment and know how to present it aesthetically on Instagram. You should be based in **Abu Dhabi** and available to visit the store when required. Experience managing fashion, sportswear, lifestyle or retail brands is strongly preferred. **Additional Skills – A Big Plus:** Experience with **Shopify** and e\-commerce operations would be highly valued. This may include: * Updating website banners according to current campaigns * Updating products and website content * Basic Shopify backend management * Online customer service * Coordinating online orders * Managing returns and exchanges * Keeping the website aligned with current social media campaigns This can potentially become a broader and longer\-term role for the right person. **To Apply:** Please send: * A short introduction about yourself * Your portfolio or examples of social media accounts you have managed * Examples of Reels/content you have personally created * Your availability * Your expected monthly rate for part\-time/freelance work **Location:** Abu Dhabi, UAE **Type:** Part\-Time / Freelance Pay: AED1,500\.00 \- AED3,500\.00 per month Work Location: Hybrid remote in Abu Dhabi (Abu Dhabi)