Marketing Specialist

• Create and manage content for social media platforms (LinkedIn, Facebook, Instagram, X, YouTube, etc.). • Develop monthly content calendars and posting schedules. • Monitor social media performance, engagement, and analytics. • Respond to comments, messages, and customer inquiries promptly. • Execute paid social media campaigns to increase reach and lead generation. • Design and update product/service catalogs. • Coordinate with product teams to collect accurate product information. • Ensure catalogs align with company branding guidelines. • Create both digital and print-ready catalog versions. • Create marketing brochures for products, services, and corporate branding. • Work with designers and content teams to develop compelling marketing materials. • Update brochures regularly with new offerings and company information. • Plan and execute email marketing campaigns. • Create engaging email content, newsletters, and promotional messages. • Segment customer databases for targeted communication. • Track campaign performance, including open rates, click-through rates, and conversions. • Optimize campaigns based on analytics and customer behavior. • Develop initiatives to improve customer interaction and satisfaction. • Gather customer feedback and recommend improvements. • Support customer retention and loyalty programs. • Coordinate webinars, events, and promotional activities to strengthen customer relationships. • Maintain and update website content, including product pages, blogs, news, and promotions. • Ensure website information is accurate and up to date. • Collaborate with web developers to improve user experience and functionality. • Implement SEO best practices to increase website visibility and traffic. • Bachelor's degree in Marketing, Communications, Business, or related field. • 2–5 years of experience in digital marketing or marketing communications. • Experience with social media advertising and marketing automation tools. • Knowledge of CRM platforms and customer engagement strategies. • Knowledge of Content Creation and Copywriting • Strong Communication and Project Management Skills • Working Knowledge of at least 1 of the Email Marketing Platforms (Mailchimp, HubSpot, Zoho Campaigns, etc.) • Working Knowledge of SEO • Working Knowledge of Graphic Design Tools (Canva, Adobe Creative Suite) • Working Knowledge of Website Content Management Systems (WordPress, Shopify, etc.)