Marketing Manager

Strategic Marketing • Develop and implement the company's overall marketing strategy aligned with business goals. • Create annual marketing plans, campaign calendars, and budgets. • Conduct market research and competitor analysis to identify growth opportunities. • Monitor market trends and recommend innovative marketing initiatives. Brand Management • Build, strengthen, and maintain the HireStella brand identity. • Ensure brand consistency across all digital and offline marketing materials. • Develop brand messaging, positioning, and value propositions. • Manage corporate branding, presentations, brochures, and promotional materials. Digital Marketing • Plan, execute, and optimize digital marketing campaigns across multiple channels. • Manage SEO, SEM, Google Ads, LinkedIn Ads, and Meta Ads campaigns. • Oversee email marketing, lead nurturing, and marketing automation initiatives. • Monitor website performance and improve user engagement and conversion rates. Content Marketing • Develop and manage the company's content marketing strategy. • Work closely with the Head of Content and Creative team to produce high-quality content, including blogs, articles, case studies, videos, podcasts, and social media content. • Manage the editorial and content calendar to ensure timely publication. Lead Generation & Business Growth • Design and implement lead generation campaigns to increase qualified B2B leads. • Collaborate with the Sales team to improve lead conversion and customer acquisition. • Develop marketing campaigns that support revenue growth and customer retention. • Measure campaign effectiveness and continuously optimize performance. Social Media Management • Develop and execute social media strategies across relevant platforms. • Monitor audience engagement and build online communities. • Analyze social media performance and recommend improvements. • Stay updated on emerging social media trends and best practices. Marketing Analytics & Reporting • Track, analyze, and report on marketing campaign performance using key performance indicators (KPIs). • Prepare weekly, monthly, and quarterly marketing reports for management. • Use data and analytics to drive strategic marketing decisions. • Monitor marketing ROI and recommend cost-effective improvements. Events & Partnerships • Plan and coordinate corporate events, webinars, product launches, and exhibitions. • Build and maintain relationships with business partners, media organizations, and industry associations. • Represent the company at networking events and conferences when required. Team Leadership • Lead, coach, and mentor the marketing team. • Allocate tasks, monitor performance, and ensure project deadlines are met. • Foster a collaborative, innovative, and high-performance team culture. • Coordinate with external agencies, designers, freelancers, and vendors when required. Budget & Vendor Management • Prepare and manage the annual marketing budget. • Monitor marketing expenditures and ensure optimal return on investment (ROI). • Evaluate, negotiate, and manage contracts with marketing vendors and service providers. Cross-Functional Collaboration • Work closely with Sales, Product, Customer Success, HR, and Operations teams to align marketing initiatives with business objectives. • Support product launches, employer branding, recruitment campaigns, and customer engagement initiatives. • Ensure marketing activities effectively support company-wide strategic goals. Compliance & Governance • Ensure all marketing activities comply with company policies, brand guidelines, legal requirements, and data privacy regulations. • Protect the company's intellectual property, confidential information, and brand reputation. • Promote the ethical and responsible use of AI tools in marketing activities in accordance with company policies. Continuous Improvement • Stay up to date with the latest marketing trends, AI technologies, digital tools, and industry best practices. • Identify opportunities to improve marketing processes, workflows, and campaign performance. • Recommend innovative solutions to enhance customer experience and business growth. Experience • Minimum 5 years of progressive experience in marketing. • At least 2 years in a managerial or leadership role. • Proven experience in B2B marketing . • Experience in the AI, SaaS, Software, IT, HR Technology, or Technology industry is highly preferred. • Demonstrated success in planning and executing integrated marketing campaigns. • Experience in startup or high-growth companies is an advantage.