Marketing Manager

• Brand Strategy & Growth • Own and continuously evolve the clinic's brand strategy across all online and offline channels. • Bring quarterly and annual marketing plans with measurable growth targets to the CEO for approval. • Identify emerging trends in wellness, aesthetics and luxury lifestyle to keep the brand ahead of competitors. • Propose and drive brand activations, campaigns and seasonal moments that generate buzz and bookings. • Track competitor activity and translate insights into strategic recommendations. • Content Strategy & Calendar Ownership • Lead the creation and management of a rolling monthly content calendar across Instagram, TikTok, LinkedIn, and Meta, owned jointly by you, the Graphic Designer, and Videographer. • Set the creative direction for each piece of content: format, messaging, tone, visual style, and platform strategy. • Brief the creative team clearly and review all output before publishing to ensure brand consistency. • Oversee model bookings and shoot logistics, coordinating talent, scheduling and ensuring clinic operations are not disrupted during shoot days. • Personally capture reactive, spontaneous content (stories, behind-the-scenes, treatment moments) when the team is not on-site. • Maintain a content library of approved assets for ongoing use across campaigns, ads, and collateral. • Paid Advertising & Performance Marketing • Oversee paid ad strategy across Meta Ads Manager and Google Ads. • Monitor campaign performance weekly, tracking CPL, ROAS, conversion rates, and booking rates and present findings to the CEO. • Train and update the reception team monthly on what ads are currently running so they can convert inquiries with context and confidence. • Work with the Graphic Designer on ad creatives and A/B test formats regularly. • Events, Activations & Community You will be expected to proactively identify and propose opportunities for the clinic to show up in the right spaces and build community. Ideas and activations to explore include: − Branded clinic open days and VIP patient evenings with live treatment demos − Pop-up presence at luxury hotels, private members' clubs, and wellness retreats − Participation in aesthetic industry conferences, medical summits and wellness expos − Co-hosted wellness brunches or masterclasses with aligned lifestyle brands (fitness studios, luxury spas, nutritionists) − Brand tables or sponsorships at high-net-worth community events (charity galas, ladies' lunches, corporate wellness days) − Quarterly in-clinic educational talks or Q&A sessions with doctors, promoted to a curated guest list − Digital activations: challenges, giveaways, or live series in collaboration with influencers or partner brands • Present an events pipeline to the CEO each quarter with objectives, budgets, and expected outcomes. • Manage all event logistics — venue, invitations, collateral, setup, and post-event follow-up campaigns. • Influencer & Partnership Collaborations • Identify, vet and manage relationships with influencers and content creators aligned with the clinic's brand values. • Negotiate collaboration terms, deliverables, and timelines, ensuring clear ROI expectations. • Build an ongoing ambassador or affiliate programme that creates sustained organic reach. • Identify non-competing luxury and wellness brands for co-marketing campaigns, package deals or cross-promotions. • B2B Business Development & Partnerships A core pillar of this role is proactively identifying and pursuing business-to-business opportunities that drive new patient pipelines and brand visibility. Responsibilities include: • Research and approach corporate clients (HR managers, employee benefits providers) to offer corporate wellness programmes, group treatment packages, or clinic memberships for their team • Identify and reach out to aligned luxury businesses hotels, private members' clubs, concierge services, high-end gyms, bridal boutiques, and spas, to establish referral or preferred partner arrangements • Build relationships with referring professionals, GPs, dermatologists, cosmetic surgeons, physiotherapists and maintain a structured referral programme • Approach real estate developers, lifestyle management companies and relocation services that serve high-net-worth residents • Pitch the clinic for inclusion in luxury lifestyle guides, concierge apps and curated city directories • Maintain a B2B pipeline tracker and present updates on outreach, conversion, and partnership value to the CEO monthly. • CRM, Lead Management & HubSpot • Own and manage HubSpot CRM, including campaign builds, landing pages, email sequences, lead nurturing workflows, and lead source tracking. • Ensure the reception captures, assigns, and follows up within all digital leads within agreed timeframes. • Reception Team Enablement & Messaging • Together with the CEO develop and maintain a messaging framework for the reception/front-desk team that reflects the clinic's tone of voice across all patient touchpoints, WhatsApp, phone, email and in-person. • Conduct regular briefings (minimum monthly) to update the team on current campaigns, active promotions, and running ads, ensuring they can speak confidently to patients who come in via marketing. • Keeping updated simple reference documents, scripts, and FAQs that empower the reception team to convert inquiries effectively. • Flag and address communication gaps that may be impacting patient experience or conversion rates. • Reporting & Analytics • Produce a monthly marketing report covering: social growth, content performance, paid ads results, lead volume, booking conversion, and key campaign outcomes. • Present findings and strategic recommendations to the CEO in a clear, visual format • Experience & Background • 5-10 years in a marketing role with at least 2 years in a managerial capacity. • Proven experience managing or briefing creative teams (designers, videographers, or agencies). • Background in healthcare, aesthetics, wellness, beauty, or luxury lifestyle is a strong advantage. • Track record of growing brand presence and driving measurable business results. • Demonstrable B2B outreach or partnership development experience. Skills & Tools • Meta Ads Manager and Google Ads, strategic and operational competency. • HubSpot campaign creation, lead workflows, and reporting. • Canva / Adobe Creative Suite, able to review and direct creative work with precision. • Content strategy and copywriting, across social, email, and campaign formats. • Project management, comfortable holding a team accountable to deadlines and deliverables. • Data analysis, able to read performance dashboards and turn numbers into action. Mindset & Qualities • Strategic thinker who also executes, you bring ideas AND get them done. • Strong aesthetic sensibility and instinct for luxury / wellness positioning. • Commercially minded, you understand that great marketing drives bookings and revenue. • Proactive and self-directed, you don't wait to be told what to do next. • Excellent communicator across all levels. • Resilient and adaptable in a fast-paced, patient-facing environment. • Collaborative and emotionally intelligent.