Job description
• Develop and implement marketing strategies that support business growth and strengthen brand positioning.
• Lead brand management initiatives to enhance market presence across all channels.
• Plan and execute product launches and go-to-market strategies for new and existing products.
• Conduct market research and competitor analysis to identify trends, customer needs, and business opportunities.
• Collaborate with Sales, Product Development, Technical, and other cross-functional teams to drive commercial success.
• Develop trade marketing initiatives that support distributors, dealers, retailers, and channel partners.
• Build strong relationships with key stakeholders, including architects, consultants, contractors, developers, and project owners.
• Plan and execute integrated marketing campaigns across digital and traditional platforms.
• Oversee digital marketing activities, including website management, social media, email marketing, content marketing, and online advertising.
• Manage corporate communications, public relations, and brand consistency across all marketing channels.
• Lead the planning and execution of exhibitions, trade shows, conferences, seminars, and customer events.
• Develop marketing collateral, including brochures, catalogues, presentations, videos, and promotional materials.
• Monitor marketing performance, campaign effectiveness, customer engagement, and return on investment (ROI), providing recommendations for continuous improvement.
• Manage the marketing budget and ensure effective utilization of resources.
• Lead, mentor, and develop the marketing team while fostering a culture of innovation, collaboration, and continuous improvement.
• Bachelors in Marketing or any related degree combined with experience and qualification.
• At least ten (10) years’ experience as Marketing Manager in the function of paints and its related products marketing in a large organization.
• Strategic Leadership and Vision
• Business and Commercial Acumen
• Brand Management and Marketing Strategy
• Product Marketing and Portfolio Management
• Financial and Budget Management
• Leadership and Team Development
• Strategic Planning and Execution
• Decision-Making and Problem-Solving
• Excellent Communication, Presentation, and Influencing Skills
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