Marketing Executive

We are seeking an AI-first marketing professional responsible for planning, executing, automating, and optimizing the entire marketing function using modern AI tools and data-driven strategies. The ideal candidate combines strategic marketing expertise with hands-on execution across content, branding, SEO, paid media, social media, email marketing, lead generation, analytics, and marketing automation. This role is expected to leverage AI to increase productivity, improve decision-making, reduce costs, and accelerate business growth. Key Responsibilities Marketing Strategy • Develop and execute the company's marketing strategy aligned with business objectives. • Define target audiences, buyer personas, and ideal customer profiles. • Build annual, quarterly, and campaign marketing plans. • Develop product positioning and messaging. AI-Powered Content Marketing • Create blogs, case studies, whitepapers, landing pages, and website content using AI. • Produce LinkedIn, X, Facebook, Instagram, and YouTube content. • Generate marketing copy, email campaigns, and newsletters. • Maintain a content calendar. SEO & Organic Growth • Perform keyword research using AI. • Optimize website content and technical SEO. • Improve search rankings. • Monitor competitor SEO strategies. Social Media Management • Develop social media strategy. • Schedule and automate posts. • Monitor engagement. • Analyze audience insights. • Manage online communities. Performance Marketing • Plan and optimize Google Ads. • Manage LinkedIn Ads. • Manage Meta Ads. • Optimize campaign ROI. • Conduct A/B testing. Marketing Automation • Build automated customer journeys. • Create email nurture sequences. • Implement lead scoring. • Automate campaign workflows. • Integrate CRM and marketing platforms. Lead Generation • Generate qualified B2B and B2C leads. • Build outbound campaigns. • Create inbound lead funnels. • Optimize landing pages. • Improve conversion rates. Analytics & Reporting • Build dashboards. • Track KPIs. • Measure campaign performance. • Analyze customer behavior. • Present insights to leadership. Brand Management • Maintain brand identity. • Ensure messaging consistency. • Create brand guidelines. • Monitor brand reputation. Product Marketing • Launch new products. • Prepare GTM strategies. • Produce sales enablement materials. • Conduct competitive analysis. Customer Insights • Analyze customer feedback. • Identify market opportunities. • Monitor industry trends. • Recommend growth initiatives. AI Workflow Development • Build AI-powered marketing workflows. • Develop prompt libraries. • Create reusable AI templates. • Evaluate emerging AI tools. • Train internal teams on AI adoption. Required Skills • Marketing • Growth Marketing • Digital Marketing • Content Marketing • SEO • SEM • Paid Advertising • Email Marketing • Conversion Rate Optimization (CRO) • Brand Strategy • Product Marketing • B2B Marketing • Marketing Analytics • AI Skills • Prompt Engineering • AI-assisted Content Creation • AI Image Generation • AI Video Creation • AI Research • AI Workflow Automation • Marketing Automation using AI • AI Analytics Technical Skills • Google Analytics 4 • Google Tag Manager • CRM Platforms • Marketing Automation Platforms • CMS Platforms • Excel / Google Sheets • Dashboarding Tools • Website Traffic Growth • Organic Search Growth • Social Engagement • Email Open Rate • Email Click-Through Rate • Landing Page Conversion Rate • Cost Per Lead • Revenue Influenced by Marketing • Marketing Automation Coverage • AI Productivity Improvement • Content Production Velocity • Brand Awareness Metrics Qualifications • Bachelor's degree in Marketing, Business, Communications, or a related field. • 5+ years of experience in digital or growth marketing. • Demonstrated experience using AI to improve marketing outcomes. • Strong analytical and communication skills. • Experience with B2B SaaS or technology companies is preferred. Success Profile The successful candidate will act as an AI-powered marketing leader capable of replacing multiple traditional marketing functions through intelligent automation, data-driven decision-making, and modern AI tools while driving measurable pipeline, revenue, and brand growth.