Marketing Communication & PR Specialist (Kuwaiti National)

**Purpose and Scope of the Job** To plan, coordinate, and execute integrated marketing communications, public relations, branding, community engagement, partnerships, and promotional campaigns that enhance Dar Al Shifa Hospital's reputation, strengthen patient engagement, and support business growth. **Main Duties and Responsibilities/Performance Standards** * Develop and execute integrated marketing communications, branding, and promotional campaigns aligned with the hospital's strategic objectives. * Plan and manage public relations activities, including media relations, press releases, corporate announcements, and reputation management. * Lead community engagement initiatives, CSR programs, exhibitions, and health awareness campaigns to strengthen Dar Al Shifa's community presence. * Establish and maintain strategic partnerships with government entities, corporations, embassies, universities, and community organizations. * Plan and oversee social media campaigns and coordinate the development of creative content, including videos, photography, and physician awareness materials. * Coordinate branding initiatives to ensure consistent implementation of Dar Al Shifa's corporate identity across all communication channels. * Manage marketing agencies, PR agencies, media partners, and external vendors to ensure timely and effective campaign execution. * Plan and coordinate hospital events, conferences, launches, activations, and promotional activities. * Support physician branding initiatives through educational campaigns, interviews, media appearances, and digital content. * Collaborate with internal departments to identify marketing opportunities and support hospital\-wide communication initiatives. * Monitor campaign performance, prepare marketing reports, evaluate ROI, and recommend improvements based on performance and market trends. * Perform any other duties assigned by the Marketing Director. * Manage multiple projects simultaneously while maintaining high\-quality standards and meeting deadlines. **Qualifications, Competences and Skills:** **Education:*** Bachelor's Degree in Marketing, Communications, Public Relations, Mass Communication, Business Administration, or a related field from an accredited institution. **Experience**: * Minimum 2 years of experience in Marketing Communications, Public Relations, or Community Relations. * Hospital or healthcare\-related industry experience is preferred. **Language:*** High proficiency in English and Arabic Languages. * Strong presentation and public speaking skills. * Preferred Kuwaiti Nationals with strong local market knowledge, established community networks, and experience in stakeholder engagement within Kuwait's healthcare sector. * Computer literacy – highly skilled * Proficiency in Microsoft Office Suite. * Preferred experience with social media management platforms, and digital marketing tools. **Key Performance Competencies:*** **Communication Excellence**: Excellent verbal and written communication skills in both Arabic and English. Ability to effectively influences stakeholders and negotiates with vendors, agencies, sponsors, and partners to achieve organizational objectives. * **Strategic Thinking**: Demonstrates the ability to develop and implement marketing and communication strategies aligned with the hospital's vision, goals, and market opportunities. * **Innovation \& Creativity**: Generates innovative marketing ideas, campaigns, and communication initiatives that enhance brand visibility, engagement, and market presence. * **Planning \& Organizing**: Effectively plans, prioritizes, and coordinates multiple projects, campaigns, events, and activities while meeting deadlines and quality standards. * Thorough knowledge of strategic planning principles and marketing best practices. * Ability to create, compose, and edit written materials. * Demonstrates initiative, accountability, and problem\-solving skills. * Good understanding of market research techniques, data analysis, knowledge of digital trends and audience engagement strategies. * Makes data\-driven recommendations for continuous improvement * Demonstrates strong budgeting awareness and resource optimization. * Ensures all communications reflect the organization's commitment to quality, patient experience, and ethical standards. **Preferred Nationality:** Kuwaiti Nationals with strong local market knowledge, established community networks, and preferrable experience in stakeholder engagement within Kuwait's healthcare sector.