Manager-Marketing-Flour

Job Summary The job holder is responsible to develop the long and short term marketing agenda for all AGRI categories (Flour and Poultry), partnering with R\&D, BU Heads and Commercial departments to ensure an effective implementation in order to contribute to Company’s goals achievement, with specific focus on profit, margins, market share growth and range extension. Roles \& Responsibilities Marketing plan * Develop and execute implementation of the Marketing Plan in alignment with Category Annual Operating Plans, focusing on strategic geographies and Product ranges. New Product Development * Drive the implementation of the NPD plan with focus on launching new products in new categories to support brand growth and extension. Brand Management * Define the brands' strategic direction and develop long\-term and short\-term marketing plans for the designated geography/Product line. * Manage market share, brand equity, agency relationships, and financial performance. * Understand, reflect \& practice IFFCO’s vision \& values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share, and Margins in Domestic markets; as consistent with the annual business plan. * Generate long\-term customer/consumer demand and salience for categories, groups of products/brands. * Develop a comprehensive Marketing Strategy. * Generate marketing campaigns and determine the Media\-mix. Develop marketing budgets for ATL/BTL activities. * Manage prudent budget deployment and ensure budgeted margins. Determine marketing/consumer research objectives and initiate market research. * Integrate research findings into product plans. Sales Support * Support the Sales team through effective pricing and promotion strategy to help them achieve their targets. * Develop and monitor the execution of the BU "In Store Activity" plan in collaboration with the Sales Team. Market Research * Drive market and consumer researches to support the plan's definition and implementation, partnering with external agencies and analyzing relevant findings for plan confirmation or review. Stakeholder management * Develop and maintain an effective relationship with external distributors and IFFCO's sales/distribution teams, reviewing opportunities, risks, strengths, weaknesses, and ensuring the achievement of monthly and yearly targets. People Management * Allocate work, conduct performance reviews, drive team engagement, and ensure compliance with legal and HSE policies KPIs * Financial: Market share improvement and improvement in Brand Health and Value * Brand Communication \& Development * Market Share * Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends * Improvement of internal processes \& systems * Continuously leading and driving innovation \& learning Work experience requirement * 6 – 14 yrs. of relevant experience in assigned categories and products. * Experience in assigned geographies. * Strong analytical skills * Willing to take initiative * Capability to think for long term benefit of the brand * Strong communication and interpersonal skills Qualification Must have a Degree and Maters in Marketing is preferable. Competencies Ownership \& Result Orientation Marketing Research and Strategy Marketing Financial Management Communications Development Brand Strategy and Brand Equity Management New Product Development Self and Team Management Planning \& Decision Making Strategic Thinking Change Management **Business Unit:** Flour (363\) **Business Group:** Agri Foods (233\)