Lead Cargo Digital Marketing & Comms Officer (Qatarization)

### **General Information** Ref \# 235069 Location Qatar\-Doha Job family Corporate \& Commercial * Closing Date: 2026\-08\-05 ### **Description** **About the role** Develop and implement digital marketing communications for Cargo to increase awareness of Cargo products and increase customer engagement and revenue. Oversee the development and manage content of the core Cargo digital communication vehicles. Implement dynamic and leading\-edge marketing campaigns to increase Cargo revenue and load factors, support Sales and Product teams in revenue generation to achieve Company\- wide targets. Execute strategic projects to enhance marketing and communication channels in Cargo. Assist in developing, modifying website designs and functionalities. **The key responsibilities are** * Manage the core digital communication vehicles in Cargo to ensure seamless customer communications * Execute the online marketing strategy for Cargo to enable the division achieve its digitalisation of the marketing dept. * Work with IT and Cargo Automation team to redesign the website to make it in line with qr.com and more customer friendly * Review and enhance all the communication vehicles including the internal comms bulletin, email campaigns, * E\- newsletters, brochures, Social media and Online Advertising to boost customer engagement * Deliver compelling promotional campaigns and marketing messages in order to drive measurable incremental revenue across the network * Work closely with other areas of the business e.g. E\-commerce, QR Marketing \& Corporate Comms to leverage existing marketing and communications assets to achieve common marketing initiatives in the organisation * Support with organizing events such as selecting giveaways, prepare e\-invites, working with creative teams for stand designs etc. to enhance customer experience **On\-line Marketing and Advertising** * Execute customer e\-newsletters in order to reduce the costs associated with paper communications. * Develop an Infrastructure such that 100% of customer interaction with Cargo may be conducted online, fulfilling the Cargo Pillar of digitalization. * Support the Marketing manager with new marketing projects and ensuring marketing systems are working at optimum level at all times. * Analyze the success rates for campaigns and produce monthly campaign reports and circulate to business to educate them on marketing performance against set KPIs. * Manage new communication channels using latest technologies to ensure we align with competitors and enhance customer experience * Use qualitative \& quantitative research to understand impact of Cargo communication with customers and adjust to ensure maximum impact. * Implement the multi\-lingual website and communications programme for Cargo to enable Cargo become more customer friendly globally. * Deliver compelling promotional campaigns using email and website to reduce costs with supplier. * Execute Social Media campaigns to raise QR Cargo awareness and increase conversions. * Monitor all Social Media sites for Cargo related content, and manage social media campaigns to keep abreast of competitor and industry activities. * Track and monitor all website activities using web analytics and produce reports accordingly to enable the business understand customer online behavior. * Manage the marketing calendar and content for all marketing campaigns and internal communications to ensure the dept is kept abreast of all marketing activities at all times. **Website, Mobile and Intranet** * Ensure the website, mobile site, mobile app and the intranet are updated with the latest content to ensure seamless customer experience. * Ensure the website and intranet is updated with standards \& procedures, fleet, products and terms and conditions and all Cargo related information to keep customers informed at all times. **Be part of an extraordinary story:** Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before. Together, everything is possible ### **Qualification** **Qualifications and Experience:** * Bachelor’s Degree or Equivalent with Minimum 5 years of job\-related experience **Job Specific Skills:** Essential * Intermediate html and knowledge of WYSIWYG editors such as Dreamweaver, Word press, Drupal. * Intermediate photo and video editing software such as Photoshop, In\-design, Illustrator, After Effects. * Experience of using an email marketing tool/system such as Responsys, and Mailchimp. * Experience of using website analytics tools such as Google Analytics, Adobe Analytics etc. * Copy writing/editing skills for mediums such as magazines, press, etc. and digital mediums such as Social Media, Blogs, Website, Email etc. * Experience of working with IT teams on website redesign projects and must be able to create technical requirements documents * Experience of Website UAT and producing use cases * Analytical/Numerical skills to be able to analyse campaign performance stats and produce reports. * Fluent in English and Arabic, both written and oral. **About Qatar Airways Group:** Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community. **How to apply:** If you’re ready to join a progressive team and have a challenging and rewarding career, then apply now by uploading your CV and completing our quick application form