Head Marketing

HEAD OF MARKETING 5\-Outlet Restaurant \& Nightlife Group We are looking for an experienced, creative, and commercially focused **Head of Marketing** to lead the marketing strategy and brand development for a group of **5 restaurant and nightlife outlets**. The successful candidate must have strong experience in **restaurant, hospitality, entertainment, nightlife, or lifestyle marketing**, with proven knowledge of the nightlife industry. **Nightlife experience is a MUST.** The Head of Marketing will be responsible for developing and executing marketing strategies that increase brand awareness, drive footfall and reservations, grow revenue, strengthen customer loyalty, and position each outlet as a leading destination within its market. Key Responsibilities1\. Group Marketing Strategy * Develop and execute the overall marketing strategy for all **5 outlets**. * Create individual marketing plans for each outlet while maintaining a consistent group identity. * Establish annual, monthly, and weekly marketing calendars. * Develop strategies to increase customer acquisition, frequency, and spending. * Identify market trends, competitors, new opportunities, and emerging nightlife concepts. * Set clear marketing KPIs and track performance across all outlets. 2\. Nightlife \& Entertainment Marketing * Develop and execute marketing strategies specifically focused on **nightlife, entertainment, and late\-night business**. * Create campaigns around DJs, live music, themed nights, special events, parties, launches, and seasonal occasions. * Build strategies to increase weekend and peak\-period traffic. * Develop partnerships with DJs, artists, influencers, promoters, event organizers, hotels, lifestyle brands, and corporate partners. * Develop VIP and high\-spending customer acquisition strategies. * Understand nightlife audiences, trends, entertainment programming, and social media behavior. * Create campaigns that generate excitement and urgency around events and reservations. 3\. Social Media \& Digital Marketing * Lead the overall social media strategy across all outlets. * Oversee Instagram, TikTok, Facebook, Google, and other relevant digital platforms. * Develop content calendars for each outlet. * Ensure content reflects the individual identity and positioning of each venue. * Oversee photography, videography, reels, promotional videos, and creative campaigns. * Manage paid digital advertising and performance campaigns. * Monitor engagement, reach, conversion, reservations, and return on marketing spend. * Identify viral and trending opportunities relevant to the brands. 4\. Events \& Promotions * Develop and manage the marketing strategy for launches, special events, parties, activations, and promotional campaigns. * Work closely with operations and entertainment teams to maximize event performance. * Create promotional concepts that drive reservations and footfall without damaging brand positioning. * Develop seasonal campaigns for occasions such as New Year's Eve, Valentine's Day, Ramadan, Eid, national celebrations, and other key dates. * Evaluate event performance and provide post\-event reports. 5\. Influencer \& PR Management * Develop and manage relationships with relevant influencers, creators, media, celebrities, and lifestyle personalities. * Build an effective influencer strategy across all five outlets. * Negotiate collaborations and partnerships. * Coordinate influencer visits, launches, and content opportunities. * Develop PR opportunities that increase brand awareness and media exposure. * Maintain strong relationships with local media and hospitality networks. 6\. Partnerships \& Business Development * Identify strategic partnerships that can generate new customers and revenue. * Build relationships with hotels, airlines, banks, lifestyle brands, corporate companies, malls, event organizers, and other relevant partners. * Develop cross\-promotional campaigns between outlets and external partners. * Negotiate marketing collaborations and mutually beneficial commercial opportunities. 7\. Brand Management * Maintain strong and consistent brand positioning across all five outlets. * Ensure marketing communication reflects each concept's identity and target audience. * Work closely with operations and creative teams on campaigns, menus, promotions, signage, and brand materials. * Ensure all marketing materials meet professional brand standards. 8\. Customer \& Revenue Growth * Develop campaigns that directly support restaurant revenue and profitability. * Analyze customer behavior, reservation trends, sales data, and campaign performance. * Identify opportunities to increase covers, reservations, average spend, and repeat visits. * Develop customer loyalty and database\-marketing initiatives. * Use data to improve campaign performance and marketing ROI. 9\. Team \& Agency Management * Lead the internal marketing team and coordinate with external agencies, designers, photographers, videographers, PR agencies, and media partners. * Set clear objectives, deadlines, and performance expectations. * Manage marketing budgets and allocate resources effectively. * Ensure campaigns are delivered on time and within budget. Required Experience \& Qualifications * Minimum **7–10 years of marketing experience**, preferably within hospitality, restaurants, entertainment, lifestyle, or nightlife. * **Nightlife marketing experience is mandatory.** * Proven experience managing marketing for **multiple outlets or brands**. * Strong understanding of restaurant and nightlife customer behavior. * Demonstrated experience with events, entertainment, influencers, social media, and digital marketing. * Strong commercial and analytical mindset. * Experience managing marketing budgets and measuring ROI. * Excellent communication, negotiation, and leadership skills. * Strong knowledge of the local hospitality and nightlife market. * Creative, energetic, highly organized, and commercially driven. * Ability to work flexible hours, including evenings, weekends, events, and major nightlife activations. Key Performance Indicators The Head of Marketing will be measured against: * Revenue growth generated through marketing initiatives. * Footfall and reservation growth across all 5 outlets. * Social media growth and engagement. * Digital campaign ROI. * Event attendance and event revenue. * Customer acquisition and retention. * Influencer and partnership performance. * Brand awareness and market positioning. * Marketing budget efficiency. * Successful launches and promotional campaigns. Ideal Candidate The ideal candidate is a **hands\-on hospitality and nightlife marketing professional** who understands that successful nightlife marketing is more than posting on social media. They know how to **create demand, build hype, fill venues, develop events, attract the right audience, work with influencers and entertainment partners, and convert marketing activity into revenue.** The candidate must be comfortable working in a fast\-paced environment and managing the marketing requirements of **5 different outlets simultaneously**. IMPORTANT REQUIREMENT **Previous nightlife marketing experience is a MUST. Candidates without relevant nightlife, entertainment, or hospitality marketing experience will not be considered.** Work Location: In person