General Manager - Project Marketing

Our client is a leading real estate developer headquartered in Dubai, known for delivering premium residential, commercial and mixed-use developments across the UAE. They are seeking a commercially minded General Manager - Project Marketing to join the team in Dubai. The role will shape and deliver the end-to-end marketing strategy for premium real estate developments, leading project positioning, launch planning and campaign execution. This involves working closely with Sales, Development, Digital, CRM, PR, Design and agency partners to build awareness, generate qualified demand and support conversion. Duties & Responsibilities • Own marketing strategy and go-to-market plans for residential, commercial and mixed-use projects across pre-launch, launch and post-launch phases. • Define project positioning, target audiences, value propositions, messaging architecture and campaign roadmaps. • Lead launch readiness, including campaign plans, creative development, marketing collateral, digital assets, events and sales enablement material. • Drive integrated campaigns across digital, social, content, OOH, events, partnerships and performance channels, with a strong focus on lead quality and ROI. • Partner with Sales and CRM teams to improve the lead funnel, nurture journeys, conversion support and channel-partner campaigns. • Manage creative, media, digital, PR, production and event agencies; ensure timely, high-quality delivery within budget. • Use customer insight, competitor activity and campaign data to refine positioning, optimise spend and improve project performance. • Lead and develop a team of 4-5 marketing professionals. • 10-13 years of progressive marketing experience, with substantial, hands-on experience in real estate project marketing. • Real estate development background is essential; candidates must have led project launches and marketing execution for residential, commercial or mixed-use developments. • Strong exposure to premium/luxury real estate, brand building, integrated campaigns, lead generation and sales enablement. • Experience in the UAE/GCC market is strongly preferred. • Target backgrounds may include leading regional developers and master-planned communities. • Proven people-management, stakeholder-management and agency-management capability. Core Skills • Project launch management, Brand positioning and campaign strategy, Integrated and performance marketing, Lead generation and sales enablement, Budget, agency and vendor management, Marketing analytics and ROI optimisation.