General Manager - International Marketing

Duties & Responsibilities • Develop and execute market-specific go-to-market and integrated campaign strategies for priority international markets. • Lead end-to-end campaigns across digital, social, PR, print, OOH, high-end events, partnerships and performance marketing. • Adapt brand messaging, creative and marketing plans to local cultural, regulatory and consumer nuances while protecting premium brand standards. • Work with local agencies, media partners, channel partners and internal cross-functional teams to ensure consistent execution. • Use market intelligence, audience insight, competitor analysis and campaign performance data to optimise spend, lead generation and ROI. • Support international launches, roadshows, events, media engagement and local-market activation as required. • Manage agency and supplier performance, campaign budgets and delivery timelines. • Minimum 10+ years of experience in marketing, with a proven track record in Luxury Real Estate, Ultra-Luxury, or Premium Lifestyle global brands. • Direct, hands-on experience managing and scaling marketing campaigns specifically within the USA and/or Australian markets. Connections with local media, agencies, and networks will be necessary. • Mastery over a range of marketing spectrum, from high-level brand building and PR to technical digital acquisition and experiential events. • Thrives in a fast-paced, diverse, and multicultural environment. Possesses exceptional communication skills and the agility to navigate global time zones and market dynamics. Core Skills • International go-to-market strategy, Integrated campaign leadership, Market localisation and cultural adaptation, Digital, performance and brand marketing, International agency and media management, Market intelligence and ROI optimisation.