Freelance Copywriter

We are seeking a bilingual (Arabic & English) Emirati Copywriter on a part-time freelance basis to support our growing marketing efforts in the UAE. This role will play a key part in shaping how Calo communicates with customers across multiple touchpoints, ensuring our messaging feels authentic, localized, and aligned with the Emirati audience. What You'll Do • Write engaging copy in both English and Emirati Arabic dialect. • Create CRM content including: Email campaigns, Push notifications, WhatsApp communications, SMS campaigns • Develop copy for: Landing pages, Marketing campaigns, Paid social ads, Digital advertising, Website content • Support campaign ideation and concept development. • Adapt global and regional campaigns for the UAE market. • Ensure all content reflects local culture, language nuances, and customer behavior. • Collaborate closely with Marketing, CRM, Brand, and Growth teams. • Review and refine translations to ensure they sound naturally Emirati rather than directly translated. What We're Looking For Must-Haves • UAE National (Emirati). • Exceptional writing skills in both Arabic and English. • Ability to write naturally in local Emirati Arabic dialect. • Proven experience in copywriting, content creation, CRM, advertising, or digital marketing. • Strong understanding of UAE culture, trends, and consumer behavior. • Experience creating marketing content that drives engagement and conversions. • Strong attention to detail and ability to work independently. Nice-to-Haves • Experience within food, lifestyle, wellness, hospitality, retail, or e-commerce brands. • Experience writing CRM journeys and customer lifecycle communications. • Background in creative campaign development. • Familiarity with performance marketing and digital advertising best practices. Time Commitment • Approximately 10 hours per week to start. • Flexible working arrangement. • • UAE National (Emirati). • Exceptional writing skills in both Arabic and English. • Ability to write naturally in local Emirati Arabic dialect. • Proven experience in copywriting, content creation, CRM, advertising, or digital marketing. • Strong understanding of UAE culture, trends, and consumer behavior. • Experience creating marketing content that drives engagement and conversions. • Strong attention to detail and ability to work independently. • Experience within food, lifestyle, wellness, hospitality, retail, or e-commerce brands. • Experience writing CRM journeys and customer lifecycle communications. • Background in creative campaign development. • Familiarity with performance marketing and digital advertising best practices.