Founding Marketing Lead

We are looking for a Founding Marketing Lead for an early-stage, founder-led AI startup in sports technology, based in Dubai with a live product pilot in market and we're building something genuinely new in a fast-moving, AI-forward space. The role Own brand and demand from the ground up: positioning, content, social, campaigns, and top-of-funnel growth. You'll define how we sound and show up, and build the marketing engine from scratch. This is a marketing and brand role, not sales - the founder owns partnerships and deal-closing. The model This starts part-time, alongside your current job. It's built for someone settled in a good role who wants real ownership in something they believe in: AI-driven, ambitious, built on the side to begin with, with equity and a path to a full-time co-founder seat as we grow. At least 3+ years in growth, brand, or product marketing, including real time at an early-stage startup (seed to Series A). You've built a brand and a demand engine from near-zero, not just optimised an existing one. Experience marketing to consumers, or through a business channel to reach consumers (B2B2C). Backgrounds we like: two-sided marketplaces, consumer subscription apps, fintech, D2C, health/fitness, edtech, gaming, or B2B platforms. A hands-on operator who can both set the positioning and make the content and campaigns yourself, without a big team or agency. Self-directed and comfortable with ambiguity. You can carry a function solo, part-time, and async. Bonus Interest or background in sports, sports-tech, or football. GCC / MENA market experience. Content creation or design skills.