Digital Marketing Specialist

Greetings from Webtree Software Solutions Pvt Ltd !!! About us, “Webtree Software Solutions stands out as a premier software development and digital marketing agency, boasting more than a decade of expertise in delivering cutting\-edge solutions to a diverse clientele across the globe and supported by a team of over 60 highly committed professionals”. **Digital Marketing Specialist :** **Job Description** We are seeking a dynamic and experienced Digital Marketing Specialist to join our marketing team. The successful candidate will be responsible for planning, executing, and optimizing performance\-driven digital marketing campaigns, with a strong focus on Meta Ads and Google Ads. **Core Skills:** o Meta Ads (Facebook \& Instagram Ads) – Campaign strategy, audience targeting, creative testing, and performance optimization on Meta platforms. o Google Ads – Search, Display, Shopping, PMax, and YouTube campaigns with hands\-on experience in Google Ads Manager. **Key Responsibilities:** o Plan and execute Meta Ads (Facebook \& Instagram) and Google Ads campaigns, including Search, Display, Shopping, and YouTube, with a focus on performance outcomes. o Drive ROAS\-based Sales Ads – design and manage e\-commerce and product\-focused campaigns optimized for return on ad spend across Meta and Google platforms. o Execute Conversion\-Based Lead Generation Ads – build and optimize campaigns focused on acquiring qualifi ed leads through Meta Lead Ads, Google Search, and landing page funnels. o Stay up\-to\-date with the latest trends and best practices in digital marketing. o Continuously optimize marketing techniques to improve performance and customer engagement. **Qualifications:** ● Bachelor’s degree in Marketing, Business, or a related fi eld. ● Proven experience in a digital marketing role, with at least 2 years. ● Strong understanding of digital marketing concepts, including Meta Ads, Google Ads, Performance Marketing, PPC, social media, content marketing, email marketing, and web analytics. ● Profi ciency with marketing tools and software such as Meta Ads Manager, Google Ads, Google Analytics, Meta Business Suite, CRM systems, and social media management platforms. **Thanks \& Regards,** Pooja Shetty HR Executive Webtree Software Solutions Pvt Ltd Mangalore Work Location: In person