Digital Marketing Specialist

Key Responsibilities: • Develop and implement comprehensive digital marketing strategies focused on lead generation, brand visibility, and conversion for the manufacturing sector. • Manage B2B digital campaigns across multiple platforms (LinkedIn, Google Ads, industry-specific forums) to generate qualified leads and drive traffic to the website. • Optimize the website for SEO , ensuring content is aligned with manufacturing-related search terms, product categories, and services to drive organic traffic from search engines. • Develop and execute PPC campaigns (Google Ads, Bing, LinkedIn) focused on B2B audience targeting, driving conversions for inquiries, RFPs, and product demos. • Leverage content marketing (case studies, white papers, technical blogs, product specifications) to educate potential clients on the benefits and applications of our manufacturing solutions. • Manage and maintain social media channels , including LinkedIn, Twitter, and industry-specific platforms, to engage with industry professionals and generate interest in our products. • Collaborate with the sales team to align digital marketing efforts with their goals, ensuring that lead generation and nurturing efforts translate into sales. • Analyze and report on digital marketing performance , tracking key metrics like lead volume, cost per lead, conversion rates, and customer acquisition cost to optimize strategies. • Create and manage email marketing campaigns to nurture leads and promote product launches, events, or company news to existing and potential clients. • Stay updated with industry trends, competitor activities, and digital marketing innovations within the manufacturing and industrial sectors. • Optimize landing pages and lead capture forms to improve conversion rates and overall user experience for prospects. • Work with cross-functional teams to ensure all digital content and collateral are consistent with brand guidelines and industry standards. • Bachelor’s degree in Marketing, Business Administration, or a related field. • 3+ years of experience in digital marketing , preferably within the manufacturing or B2B sectors. • Proven experience in B2B marketing strategies , including lead generation , SEO and social media marketing . • Strong understanding of industrial SEO and ability to tailor content for manufacturing-related searches and technical specifications. • Experience in Google Ads , LinkedIn Ads , and other paid media platforms, with a focus on driving high-quality B2B leads. • Strong understanding of the manufacturing sales funnel and how digital marketing strategies can drive inquiries, requests for proposals (RFPs), and partnerships. • Familiarity with CRM tools and marketing automation platforms. • Experience in creating and optimizing landing pages , email campaigns , and sales funnels to nurture long-term customer relationships. • Strong written and verbal communication skills, including the ability to create compelling content that resonates with B2B buyers in the manufacturing industry. • Knowledge of industry-specific tools such as product data management systems , CAD software integration, and manufacturing operations . • Fluency in English is required; knowledge of Arabic is a plus, especially for local market engagement. Preferred Qualifications: • Experience in the UAE manufacturing market or familiarity with the GCC region’s manufacturing landscape. • Certification in Google Ads , LinkedIn Marketing Solutions , or other relevant digital marketing certifications. • Experience in e-commerce platforms for manufacturing or industrial products, especially those targeting wholesale or bulk purchasing. • A technical or engineering background is a plus, as it will help in understanding product specifications and communicating value propositions to technical decision-makers.