Digital Marketing Specialist

We are looking for a creative, analytical, and results\-driven **Digital Marketing Specialist** to join our marketing team. The successful candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across search engines, social media, email, and other online channels. The ideal candidate has a strong understanding of digital marketing strategies, content creation, paid advertising, SEO, social media, and performance analytics. Key Responsibilities * Develop and execute digital marketing strategies aligned with business objectives. * Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Meta, Instagram, LinkedIn, and other relevant channels. * Manage and grow the company’s social media presence. * Create, coordinate, and publish engaging digital content, including social media posts, blogs, email campaigns, and promotional materials. * Conduct keyword research and implement SEO best practices to improve website visibility and organic traffic. * Monitor website traffic, campaign performance, conversions, and other key marketing metrics. * Analyze campaign data and prepare regular performance reports with actionable recommendations. * Manage email marketing campaigns and customer communications. * Conduct market and competitor research to identify new digital marketing opportunities. * Work closely with the sales, design, and content teams to ensure consistent brand messaging. * Stay updated on the latest digital marketing trends, tools, platforms, and best practices. * Manage marketing budgets and ensure campaigns are delivered efficiently and within budget. Requirements * Bachelor’s degree in Marketing, Business, Communications, or a related field. * **2–4 years of experience** in digital marketing or a similar role. * Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and paid advertising. * Hands\-on experience with Google Ads and Meta Ads. * Experience with Google Analytics/GA4, Google Search Console, and other marketing analytics tools. * Strong content writing and communication skills. * Good analytical and problem\-solving abilities. * Ability to manage multiple campaigns and deadlines effectively. * Creative mindset with strong attention to detail. * Good understanding of conversion optimization and digital customer journeys. Preferred Qualifications * Google Ads or other relevant digital marketing certifications. * Experience with CRM and email marketing platforms. * Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite. * Experience with WordPress or other website management platforms. * Experience working in a fast\-paced or agency environment. Work Location: In person