Digital Marketing Manager

We are looking for an experienced and results\-driven **Digital Marketing Manager** to lead the development and execution of digital marketing strategies for Soholat and its clients. The ideal candidate will have strong agency experience, a deep understanding of the Saudi market, and the ability to manage multiple campaigns, clients, and digital channels simultaneously. Key Responsibilities* Develop and execute comprehensive **digital marketing strategies** aligned with client objectives and business goals. * Lead and manage campaigns across **Google Ads, Meta Ads, Snapchat, TikTok, LinkedIn, X, and other relevant digital platforms**. * Oversee **performance marketing**, including campaign setup, optimization, budget allocation, and ROI/ROAS analysis. * Develop strategies for **lead generation, customer acquisition, brand awareness, and conversion optimization**. * Manage SEO, SEM, social media, content marketing, email marketing, and other digital channels. * Monitor campaign performance and analyze key metrics, including **CPA, CPL, CAC, CTR, conversion rates, ROAS, and customer acquisition performance**. * Prepare and present regular performance reports and strategic recommendations to clients and internal stakeholders. * Manage multiple client accounts and ensure campaigns are delivered on time and within budget. * Collaborate closely with creative, content, design, social media, and account management teams. * Stay up to date with digital marketing trends, platform updates, consumer behavior, and emerging opportunities in the **Saudi and GCC markets**. * Identify opportunities to improve campaign performance and scale successful strategies. * Support client pitches, proposals, and the development of digital marketing strategies for new business opportunities. Lead, mentor, and support junior digital marketing and performance marketing team members. * **Requirements** * Bachelor's degree in **Marketing, Digital Marketing, Business, or a related field**. * **5\+ years of experience** in digital marketing, preferably within a **marketing or advertising agency**. * Proven experience managing **multiple client accounts and digital campaigns simultaneously**. * Strong hands\-on experience with paid media platforms, including **Google Ads and Meta Ads**; experience with Snapchat and TikTok Ads is highly preferred. * Strong knowledge of **SEO, SEM, social media marketing, content strategy, and conversion optimization**. * Experience using analytics and reporting tools such as **Google Analytics, Looker Studio, and platform reporting dashboards**. * Strong understanding of digital marketing KPIs, attribution, funnel optimization, and performance analysis. * Excellent communication and presentation skills in **Arabic and English**. * Strong knowledge of the **Saudi market, consumer behavior, and digital landscape** is highly preferred. * Ability to manage budgets, priorities, deadlines, and multiple projects in a fast\-paced agency environment. Preferred Qualifications* Experience working with **Saudi or GCC\-based brands**. * Relevant certifications in Google Ads, Google Analytics, Meta, or other digital marketing platforms. * Experience in **e\-commerce, lead generation, or growth marketing**. * Previous experience managing or mentoring a digital marketing team.