Digital Marketing Manager – Performance, eCommerce & AI Automation

GamerZone is a growing gaming retail and eCommerce brand operating across the GCC, specializing in Gaming PCs, PC Components, PlayStation, Nintendo, Gaming Accessories, Monitors, Sim Racing, VR, Gaming Furniture and complete gaming setups. As we continue to scale our Oman operations, we are looking for a highly capable **Digital Marketing Manager** who can take ownership of our digital growth strategy and build a performance\-driven marketing ecosystem across paid advertising, eCommerce, social media, CRM, automation and AI. This is **not just a social media management position**. We are looking for someone who understands how to connect **marketing → leads → website/WhatsApp → sales → retention → revenue**. Role Overview The Digital Marketing Manager will be responsible for planning, executing, optimizing and scaling GamerZone's digital marketing activities in Oman. The successful candidate should be comfortable taking ownership, analyzing data, identifying growth opportunities and making marketing decisions independently. The primary objective is simple: **Increase qualified traffic, enquiries, conversions, online revenue and overall sales through measurable digital marketing strategies.** Key Responsibilities1\. Performance Marketing Take ownership of paid advertising across: * Meta Ads – Facebook \& Instagram * Google Ads * Google Search * Google Shopping * Performance Max * Display \& Remarketing * YouTube Ads * TikTok Ads * Snapchat Ads when relevant Responsibilities include campaign strategy, audience planning, budget allocation, creative testing, retargeting, optimization and scaling. The candidate should understand key metrics including: **ROAS, MER, CPA, CAC, CTR, CPC, CPM, Conversion Rate, AOV and Customer Lifetime Value.** 2\. eCommerce Growth Work closely with the website and commercial teams to increase online revenue. Responsibilities include: * Website conversion optimization * Product and category merchandising * Landing page strategy * Promotional campaigns * Product launches * Bundle strategies * Upselling and cross\-selling * Cart abandonment recovery * Checkout optimization * Mobile customer journey optimization * Conversion Rate Optimization (CRO) The candidate should understand that driving traffic alone is not enough — the objective is to **convert traffic into profitable sales**. 3\. WhatsApp Commerce \& CRM Develop WhatsApp as an important sales and retention channel. Experience with platforms such as **WATI, WhatsApp Business API or similar CRM platforms** is highly preferred. Responsibilities include: * Lead routing * Automated customer journeys * Abandoned enquiry recovery * Abandoned cart recovery * Customer segmentation * Broadcast campaigns * Lead nurturing * Post\-purchase communication * Customer reactivation * Sales\-team follow\-up workflows The manager should work closely with the sales team to ensure marketing\-generated leads are properly followed up and converted. 4\. AI \& Marketing Automation We are particularly interested in candidates who actively use **AI and automation** to improve marketing productivity and business performance. Experience with tools such as: * ChatGPT * Claude * Gemini * Zapier * Make * n8n * ManyChat * WATI * CRM automation platforms * AI content and creative tools The candidate should be able to identify repetitive marketing processes and build smarter automated workflows. We value someone who asks: **“How can we automate this?”** rather than repeatedly performing the same manual process. 5\. Analytics, Tracking \& Attribution Strong understanding of marketing tracking is essential. Experience should include: * Google Analytics 4 * Google Tag Manager * Meta Pixel * Meta Conversions API * Google Ads Conversion Tracking * Google Search Console * Shopify/eCommerce analytics * Looker Studio or similar reporting platforms * UTM tracking The candidate should be capable of identifying where customers are coming from, what campaigns generate revenue and where customers are dropping from the funnel. 6\. SEO \& Organic Growth Manage and coordinate SEO activities internally or with external agencies. Responsibilities include: * Keyword strategy * Product SEO * Category SEO * On\-page SEO * Technical SEO coordination * Content strategy * Internal linking * Google Search Console monitoring * Competitor analysis * Local SEO The Digital Marketing Manager will be responsible for ensuring SEO activities contribute to measurable organic growth. 7\. Social Media \& Content Strategy Develop a structured content strategy across platforms including: * Instagram * Facebook * TikTok * Snapchat * YouTube * Google Business Profile Responsibilities include: * Monthly content calendars * Reels strategy * Product campaigns * Promotional campaigns * New product launches * Gaming trends * Community engagement * Influencer collaborations * Campaign concepts The candidate does not necessarily need to personally design every creative but must be able to **brief, guide and evaluate designers and content creators**. 8\. Campaign \& Promotional Strategy Plan campaigns around: * Gaming PC promotions * New product launches * Seasonal campaigns * Gaming events * Console launches * Back\-to\-School * Ramadan \& Eid * National occasions * Black Friday * Gaming tournaments * Bundle campaigns * Clearance campaigns * Store openings * Influencer collaborations Every campaign should have clearly defined objectives, audiences, budgets and KPIs. 9\. Retail Marketing As GamerZone operates physical retail stores, the role must connect **digital marketing with offline retail sales**. Responsibilities include: * Store traffic campaigns * Google Maps/Local campaigns * Location\-based advertising * Store\-specific promotions * Local influencer activations * Google Business Profile optimization * Online\-to\-offline conversion strategies 10\. Market \& Competitor Intelligence Continuously monitor: * Oman gaming market * GCC gaming trends * Competitor pricing * Competitor advertising * Product demand * Customer behaviour * Gaming hardware launches * Promotional trends Translate market insights into actionable campaigns and commercial opportunities. Required Experience \& Skills * 3\+ years of relevant Digital Marketing experience * Strong hands\-on experience with Meta Ads * Strong Google Ads knowledge * eCommerce marketing experience * Strong understanding of conversion tracking and analytics * Experience with GA4 and GTM * Understanding of SEO * Experience with CRM/WhatsApp marketing * Familiarity with AI and marketing automation tools * Strong analytical and reporting skills * Ability to independently develop and execute marketing strategies * Strong communication and coordination skills * Excellent English communication **Arabic language skills are a strong advantage.** Preferred Background Candidates with experience in any of the following industries will have an advantage: * Gaming * Gaming PCs * Consumer Electronics * Computer Hardware * Technology Retail * eCommerce * Electronics Retail A genuine interest in gaming and technology is highly preferred. What We Are NOT Looking For We are not looking for someone whose experience is limited to: * Posting on social media * Boosting Instagram posts * Basic Canva designs * Following instructions without analyzing results We need someone who understands **performance, data, automation, customer journeys and revenue**. What Success Looks Like Success in this role will be measured through improvements in: * Online revenue * Overall digitally influenced sales * ROAS * Customer Acquisition Cost * Website Conversion Rate * Qualified WhatsApp leads * Lead\-to\-sale conversion * Organic traffic * Store footfall * Repeat purchases * Customer retention * Marketing efficiency Ideal Candidate The ideal candidate is someone who can look at our current marketing ecosystem, identify what is missing and confidently say: **“Here is what we need to change, here is why, and here is how I will execute it.”** We are looking for a **builder, problem\-solver and growth marketer** — someone capable of taking ownership rather than waiting for daily instructions. Why Join GamerZone? This is an opportunity to work within the fast\-growing gaming and technology sector and directly contribute to the growth of an established GCC retail and eCommerce business. You will have the opportunity to work across **performance marketing, eCommerce, retail, AI, automation, CRM, analytics and content**, with significant ownership over the digital growth strategy for the Oman market. Application Interested candidates should apply with an **updated CV**. Candidates are encouraged to highlight measurable achievements from previous roles, particularly: * Advertising budgets managed * ROAS achieved * Revenue generated * Cost\-per\-acquisition improvements * eCommerce growth * Lead generation results * Automation systems implemented * Conversion improvements * Campaigns successfully scaled **Shortlisted candidates will be contacted for the next stage of the recruitment process.** Pay: RO400\.000 \- RO550\.000 per month Work Location: In person