Digital Marketing Executive

We are looking for a creative, results\-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning and executing digital marketing campaigns, managing social media channels, creating engaging content, and improving our online presence and lead generation. The successful candidate should have a good understanding of digital marketing channels, strong communication skills, and the ability to analyze campaign performance and recommend improvements. Key Responsibilities \- Develop and execute digital marketing strategies to increase brand awareness, website traffic, and leads. \- Manage and optimize social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and other relevant channels. \- Plan, create, and publish engaging content for social media, websites, email campaigns, and other digital platforms. \- Manage paid advertising campaigns through platforms such as Google Ads and Meta Ads. \- Monitor campaign performance, analyze key metrics, and prepare regular performance reports. \- Conduct keyword research and support SEO activities to improve website visibility and organic traffic. \- Coordinate with designers, content creators, and other team members to develop marketing materials. \- Maintain and update website content and landing pages when required. \- Support email marketing, lead\-generation, and remarketing campaigns. \- Research market trends, competitors, and customer behavior to identify new marketing opportunities. \- Track leads and conversions and continuously optimize campaigns for better ROI. \- Stay updated with the latest digital marketing trends, tools, and best practices. Requirements \- Bachelor's degree in Marketing, Business, Communications, or a related field. 2–4 years of experience in digital marketing or a similar role. \- Hands\-on experience with Google Ads, Meta Ads, Google Analytics/GA4, and social media platforms. \- Basic understanding of SEO, SEM, email marketing, content marketing, and online advertising. \- Strong written and verbal communication skills. \- Good analytical and problem\-solving abilities. \- Ability to manage multiple campaigns and meet deadlines. \- Creative mindset with strong attention to detail. \- Experience with Canva, WordPress, or similar tools is an advantage. Preferred Skills \- Google Ads / Meta Ads \- SEO \& keyword research \- Social media management \- Content creation \- Google Analytics / GA4 \- Email marketing \- Lead generation \- Canva \- Basic graphic design and video\-editing skills \- Data analysis and reporting Apply now with your updated CV and a brief summary of your digital marketing experience. Work Location: In person