Digital Marketing & Account Specialist – Abu Dhabi

Digital Marketing \& Account Specialist Location: Abu Dhabi, UAE Company: Innova Stars for Marketing Technology LLC Employment Type: Full\-Time Salary Range: AED 4,000–6,000 depending on experience About the Role Innova Stars is a boutique digital growth agency helping businesses strengthen and expand their online presence through social media, digital strategy, content, websites, paid media and AI\-enabled marketing. We are looking for a Digital Marketing \& Account Specialist who is proactive, hands\-on and comfortable working directly with clients. This is not a traditional Marketing Manager role. We are looking for someone who enjoys execution, coordination, content planning and client communication, while using AI tools to work smarter and faster. The right person will work closely with our Founder, creative team and external production partners to manage client accounts and turn marketing strategies into consistent execution. Key Responsibilities Client \& Account Management Act as the day\-to\-day contact for assigned clients. Follow up on client requests, approvals and pending actions. Convert client discussions into clear tasks and deliverables. Keep clients proactively updated instead of waiting for them to ask. Coordinate with designers, video producers, freelancers and internal team members. Support monthly client meetings, reports and presentations. Social Media \& Content Develop monthly content plans and content calendars based on client objectives. Generate creative content ideas for Reels, posts, stories and campaigns. Write and improve captions, scripts and content briefs. Coordinate publishing across relevant social media platforms. Monitor content performance and recommend improvements. Support simple on\-site content capture when required. Strategy \& Research Conduct competitor and market research. Review clients' current digital presence and identify gaps and opportunities. Support the development of social media and digital marketing strategies. Research trends, competitors and new content opportunities. Use data and performance insights to improve future content plans. Senior strategy and major commercial decisions will be supported by the Founder. AI\-Assisted Marketing We actively use AI as a productivity and creative tool. The successful candidate should be comfortable using AI tools to: Research industries and competitors. Develop content ideas. Draft strategies and plans. Prepare presentations and reports. Improve captions and scripts. Create briefs for designers and video editors. Support visual/content ideation. Improve workflow efficiency. AI should support your thinking — not replace it. Reporting \& Paid Media Support Prepare clear monthly performance reports. Identify key insights rather than simply presenting metrics. Monitor campaigns with the team. Support Meta Ads planning and optimization. Coordinate media plans and client approvals. Advanced performance marketing expertise is not mandatory, but basic understanding is preferred. What We Are Looking For Around 1–4 years of experience in digital marketing, social media, agency work or a related field. Strong understanding of Instagram and social media content. Comfortable communicating directly with business owners and clients. Strong Arabic communication skills. Good professional English. Able to write captions, briefs and client communications professionally. Familiar with Canva and common digital marketing tools. Comfortable learning and using AI tools such as ChatGPT and other creative AI platforms. Organized and able to manage several tasks and clients simultaneously. Proactive — you follow up without needing constant reminders. Comfortable taking ownership and solving problems. Based in Abu Dhabi or able to work regularly in Abu Dhabi. Candidates with their own/family visa are welcome to apply. Pay: AED4,000\.00 \- AED6,000\.00 per month Work Location: In person