Customer & Market Insight

#### **Job Description** To execute insight programs that inform marketing through intelligence on **Brand Affinity, Social Marketing, Product, Price, and Network** Dynamics, and **Insurance Marekt / Competitive Positioning**. The role also drives Custom Research Innovation, ensures timely delivery of Brand Health and Market Intelligence, and manages Power BI dashboards across multiple data sources. Key Accountabilities: 1\- **Brand Affinity Measurement Execution/ Reporting:** * Oversee execution of this tracking research and ensure timely and high\-quality delivery of monthly brand KPIs. * Conduct quality reviews to identify data gaps and recommend strategic actions. * Perform parallel listening of 30–40 monthly interviews to validate Health Tracker insights. * Ensure sampling robustness by monitoring demographic quotas and adjusting as needed. * Maintain and update monthly databases for Brand Health * Prepare Snapshot and Comprehensive reports in excel and PowerPoint. 2\- **Market Intelligence:** * Execute and update market intell program covering Network, Products, and Digital capabilities. * Review 15\-20 websites of competiton PMIs or product categories on a monthly basis and update Market Intell reports. * Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition * Prepare competitive intel reports for Digital, Corp, SMEs **3\- Price Intelligence/ Lapse Research:** * Manage 3rd party to execute Price Intelligence research. * Review Price Intell communication * Prepare and update Price benchmarking database * Review the results (Brand Health, Market Intelligence and Lapse studies) and prepare comparative reports for(Brand Health, Market Intelligence and Lapse studies * Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons. * Ensuring accuracy of numbers of(Brand Health, Market Intelligence and Lapse studies **4\- Social Media Marketing Performance Monitoring / Intelligence.:** * Track and analyze performance metrics across major social platforms (e.g., engagement, reach, sentiment). * Conduct weekly reviews of paid and organic campaign effectiveness. * Monitor competitor activity and emerging trends using social listening tools. * Collaborate with digital and brand teams to align insights with campaign goals. * Develop and maintain APIs to fetch data from top 10 social media platforms for automated reporting. * Maintain and update Power BI dashboards for real\-time social media intelligence **5\- Budgets / Vendor Management:** * Prepare, Monitor, and control research budgets * Supervise, \& Monitor Vendors #### **Skills** * 5\+ Years in Quantitative market research and Market Intelligence. * A solid understanding of research methodologies (Both Quantitative and Qualitative) and execution * Strong analytical skills with the ability to identify correlations and commonalities * Strong reporting writing skills / ability to craft insights from raw data * Hands on experience in insight generation and data mining * Strong Power BI / DAX capabilities / Working knowledge of API development * Excellent computer skills with capabilities in web search, advance excel/ dashboards, power point and word * Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred) * Experience in Continuous research type will be a plus. * Profecient in both Arabic and English language (written \& verbal) * Ideally FMCG and Service experience #### **Education** Social Science, Business Administration, Industrial Engineer, Marketing preferred