CRM Specialist

Key Responsibilities Manage customer databases and CRM platforms. Create and execute email, SMS, and push notification campaigns. Segment customers based on behavior and demographics. Analyze campaign performance and customer data. Improve customer retention and loyalty. Automate customer journeys and marketing workflows. Collaborate with marketing, sales, and customer support teams. Required Skills Knowledge of CRM platforms (e.g., Salesforce , HubSpot , Microsoft Dynamics 365 , Zoho CRM ) Data analysis using Excel, SQL, or BI tools Email marketing platforms Marketing automation Customer segmentation Strong communication and problem-solving skills Qualifications Bachelor s degree in Marketing, Business, IT, or a related field. Experience with CRM software and digital marketing. Certifications in CRM or marketing automation are an advantage.