Copywriter II

About the role We re looking for a creative Copywriter to join Tabby s Brand Studio team, someone who knows how to turn words into impact. From emails and push notifications to ad campaigns and social content, your work will shape how customers experience our brand. You re equally confident in Arabic and English, creating sharp, engaging, and distinctive copy that resonates with our audience. You know how to bring personality into every message while keeping it clear, intentional and aligned with business goals. In this role, you ll help translate business objectives into compelling narratives, drive consistency across markets and play a part in making Tabby one of the region s most recognizable and culturally relevant brands. What You'll Do • Craft engaging, on-brand copy across CRM channels, including email, push notifications, SMS, and in-app messaging. • Develop weekly campaign and ad copy that speaks directly to Tabby s audience and inspires action. • Support social content creation with sharp, culturally relevant copy designed to capture attention and drive engagement. • Review and refine B2B and B2C communications to ensure clarity, consistency, and quality across touchpoints. • Partner closely with designers, marketers, and product teams to develop fresh, relevant ideas and bring the Tabby voice to life. • Contribute to campaigns across out-of-home, paid media, and digital experiences creating concepts and messaging that stand out and leave an impression. • Stay attuned to emerging trends in copywriting, social media, and customer engagement, applying insights to continuously evolve and strengthen our work. Create work that reaches millions You'll help shape one of the fastest-growing consumer brands in the region, working on everything from major brand campaigns and product launches to social storytelling and category-defining creative work. This is an opportunity to define how millions of people experience and understand the future of money. What We're Looking For • Bilingual pro with 3+ years experience writing in both Arabic & English, and can switch between the two effortlessly. • A witty writer who has a way with words and can make any message feel engaging. • Sharp eye for detail ensuring high-quality copy even under tight deadlines. • Comfortable with CRM creating effective copy for emails push notifications SMS and in-app messages. • A social wordsmith who crafts sharp on-trend copy for Instagram, TikTok and different social channels. • Highly organized in managing multiple projects and adapt based on data-driven insights.