Copywriter

• Craft compelling and persuasive copy for various marketing channels, including advertisements, websites, emails, social media, and print materials, to effectively communicate key messages and engage target audiences. • Collaborate with marketing managers, art directors, and designers to develop creative concepts and campaigns that align with brand guidelines and objectives. • Conduct research on target audiences, competitors, and industry trends to inform messaging strategies and ensure relevance and effectiveness. • Write clear, concise, and grammatically correct copy that adheres to brand voice and style guidelines, while also optimizing for readability and search engine visibility. • Tailor messaging and tone to suit different platforms and audiences, adapting style and language as necessary to maximize impact and engagement. • Proofread and edit copy to ensure accuracy, consistency, and adherence to brand standards, as well as compliance with legal and regulatory requirements. • Collaborate with stakeholders to understand project requirements, objectives, and target audience insights, incorporating feedback and revisions as needed. • Stay up-to-date with industry trends, best practices, and emerging technologies in copywriting and digital marketing to continuously improve skills and performance. • Manage multiple projects simultaneously, prioritizing tasks and deadlines effectively to meet client and organizational requirements. • Measure and analyze the performance of copywriting efforts using relevant metrics and feedback, leveraging insights to optimize future campaigns and messaging strategies. • Fluent in English and Arabic (spoken and written) • Excellent communication, copywriting, editing, and proofreading skills • Experience in Agency, Retail, or Hospitality industries is preferred • Strong research skills and understanding of content creation best practices • Familiarity with SEO and digital marketing concepts is an advantage • Ability to thrive in a fast-paced, multicultural environment • Bachelor's Degree in Communication, Journalism, or a related field preferred • Minimum 5+ years of relevant copywriting experience (GCC experience is an advantage)