Communications & Media Executive

Since 1874, Piaget has been committed to bringing the spirit of Luxury to life thanks to a constant quest for creativity, an unlimited innovation and a respect for excellence. All this being possible thanks to a fully integrated Manufacture mastering watchmaking and high jewelry know\-how. Piaget excels in everything that is rare, precious and exceptional. Always do better than necessary: the Piaget founder’s motto still remains the guiding principle for all our colleagues across the world who, every day, make Piaget grow with passion. **Media Strategy \& Planning, Budget \& Agency Management** * Support the development and execution of annual media strategies across the MEIA region, in alignment with global and regional brand objectives. * Contribute to the definition of campaign objectives, target audiences, channel strategies, KPIs, and investment plans. * Monitor media budgets across social, digital, print, and out\-of\-home channels, ensuring efficient allocation of resources and adherence to approved budgets. * Track spending and campaign performance to identify optimization opportunities and maximize return on investment Coordinate relationships with agency partners and ensure timely delivery of all campaign assets and deliverables * **Campaign Development \& Execution** * Lead the briefing process with the media agency in collaboration with the media HQ team for annual planning as well as campaign\-specific activations. (Develop clear briefs incorporating campaign objectives, target audiences, key messages, budgets, timelines, and learnings from previous campaigns.) * Review and challenge agency recommendations, media plans, content proposals, and performance reports to ensure alignment with business objectives and brand standards. * Oversee asset adaptation, local content production, approval processes, and campaign implementation to ensure consistency with Piaget’s brand guidelines. * Coordinate the deployment of campaigns across social, digital, print, and out\-of\-home channels. Ensure seamless collaboration between HQ teams, agencies, regional stakeholders, and media partners throughout the campaign lifecycle. * **360° communication oversight** -------------------------------- Support head of communication in driving 360 amplifications of key business initiatives, including major brand campaigns, High Jeweler events, boutique openings, and other product launches, events and cultural moments. * **Performance Analysis \& Market Intelligence** ----------------------------------------------- * Consolidate and analyze campaign performance across all media channels. * Translate data and insights into actionable recommendations to continuously improve media effectiveness and future campaign planning. * Monitor industry trends, competitor activity, and media best practices to identify new opportunities and drive innovation. * Share regular performance updates and recommendations with regional and HQ stakeholders.