Commercial Manager

We are looking for an experienced and commercially driven **Commercial Director / Director of Sales** to join a 5\-star luxury/lifestyle hotel in Dubai. The successful candidate will lead the hotel's sales and commercial strategy, driving **revenue, occupancy, market share, business development, and profitability** across key market segments. The ideal candidate will have strong **Hilton experience**, an established network of corporate, leisure, MICE, wholesale, and international clients, and experience in a **hotel opening or repositioning** environment. Key Responsibilities * Develop and implement the hotel's commercial and sales strategy. * Set and achieve sales, revenue, occupancy, and business development targets. * Lead and manage the Sales and Commercial team. * Develop new business opportunities across corporate, government, leisure, MICE, wholesale, groups, and international markets. * Build and maintain strong relationships with key clients and business partners. * Manage key accounts and negotiate major business opportunities. * Develop partnerships with DMCs, travel agencies, airlines, corporates, and tourism organizations. * Work closely with Revenue Management to maximize **ADR, RevPAR, occupancy, and overall hotel revenue**. * Monitor market trends, competitor performance, and market share. * Work closely with Marketing and Hilton teams to strengthen the hotel's market positioning. * Support marketing campaigns, PR, digital marketing, trade events, sales trips, and networking activities. * Recruit, train, and develop a high\-performing commercial team. * Establish clear sales targets, KPIs, and performance plans. * Ensure strong coordination between Sales, Revenue Management, Marketing, and Operations. Hotel Pre\-Opening Responsibilities For a new hotel opening, the Commercial Director will: * Develop and implement the pre\-opening commercial strategy. * Build the hotel's corporate and business account base. * Develop the sales pipeline and **Business on the Books (BOB)**. * Conduct market and competitor analysis. * Establish key corporate and negotiated accounts. * Develop the opening sales plan and first\-year commercial strategy. * Organize sales calls, roadshows, trade events, and familiarization trips. * Coordinate with Hilton commercial teams and systems. * Support the hotel's positioning and go\-to\-market strategy. * Create awareness and generate business before and after opening. Requirements * Minimum **8–10 years of hotel sales/commercial experience**. * Previous experience as a **Director of Sales, Commercial Director, or equivalent** in a 5\-star hotel. * **Strong Hilton experience is required/preferred.** * Proven **hotel pre\-opening experience**, preferably in a luxury or 5\-star hotel. * Strong understanding of Sales, Revenue Management, Distribution, and Digital Marketing. * Established network across **corporate, leisure, MICE, wholesale, and group segments**. * Strong knowledge of the Dubai/UAE hotel market. * Strong commercial and financial understanding. * Excellent negotiation, communication, and presentation skills. * Strong leadership and team\-management abilities. * Proven track record of achieving sales and revenue targets. * **UAE/GCC experience is highly desirable.** Ideal Candidate We are looking for a results\-driven commercial leader with a strong hotel sales background who can build the hotel's market presence, develop key accounts, generate business, and lead the commercial team to achieve ambitious revenue targets. **Candidates with strong Hilton experience, Dubai market knowledge, and luxury hotel pre\-opening experience are highly encouraged to apply.** Work Location: In person