Brand Strategy Manager

About the Role H. Koenig is seeking a creative and strategic Brand Strategy Manager to lead international brand positioning, campaign execution, and market expansion across domestic appliance categories. Reporting to the Marketing Director, you will define brand guidelines, align product storytelling with consumer insights, and drive multi\-channel brand growth across European and global markets. Key Responsibilities * Brand Positioning \& Strategy: Define and evolve long\-term brand strategy, core messaging, and visual identity guidelines for H. Koenig product lines. * Campaign \& Content Management: Direct multi\-channel promotional campaigns, product launch strategies, and digital marketing initiatives across e\-commerce and retail touchpoints. * Market \& Consumer Insights: Monitor competitor activities, analyze industry trends in small household appliances, and identify new market growth opportunities. * Product Marketing Alignment: Partner with product development and sales teams to translate technical specs into compelling, consumer\-centric brand narratives. * Agency \& Asset Oversight: Manage external creative agencies, PR partners, and content creators to ensure consistent brand identity across all media. * Performance Tracking: Establish brand health KPIs, track return on investment for marketing campaigns, and adjust strategies to drive brand equity and market share. Requirements \& Qualifications * Bachelor’s or Master’s degree in Marketing, Brand Management, Communications, or a related field. * 4–6\+ years of experience in brand strategy, product marketing, or brand management, ideally in consumer goods (FMCG) or consumer electronics/appliances. * Proven track record of planning and executing global brand campaigns and multi\-channel marketing plans. * Strong data interpretation skills with the ability to turn market analytics into strategic brand decisions. * Exceptional cross\-functional leadership, creative direction, and project management skills. * Professional fluency in French and English (written and spoken). What We Offer * Competitive salary and performance\-based bonus structure. * Dynamic work environment within an established international home appliance brand. * Career growth and professional development opportunities. الراتب المدفوع: BD١٩٬٠٠٠٫٠٠٠ لكل عام موقع العمل: بشكل شخصي