Brand Manager

Omaleen · Muscat

Posted Oct 8, 2026Source: indeed
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Job description

**Job Summary** We are seeking a results\-driven Brand Manager to oversee the performance, distribution, and growth of products, including Baby Diapers, Sanitary Napkins, and Adult Diapers, in Oman. The role will be responsible for driving sales growth, increasing market share, strengthening distribution, managing trade marketing activities, and ensuring the effective execution of brand strategies across all channels. **Key Responsibilities** · Develop and implement annual brand and sales growth plans. · Drive market share growth and achieve sales and profitability targets. · Manage trade marketing activities, promotions, and in\-store visibility programs. · Work closely with Sales Managers and regional teams to maximize distribution and SKU availability across all channels. · Monitor market trends, competitor activities, and consumer insights to identify growth opportunities. · Support new product launches and category expansion initiatives. · Ensure effective utilization of marketing budgets and monitor ROI. · Build and maintain strong relationships with key customers, retailers, and business partners. · Prepare sales and market performance reports with actionable recommendations. · Ensure timely listing and distribution of all SKUs across assigned regions. · Lead brand activation initiatives to enhance visibility and consumer engagement. **Qualifications \& Skills** · Master’s / bachelor’s degree in marketing, Business Administration, or a related field. An MBA is an added advantage. · Minimum 5 \- 7 years of experience in Brand Management, preferably within the FMCG sector. · Oman / other GCC market experience is preferred. · Strong knowledge of trade marketing, distribution management, and retail operations. · Proven ability to drive sales growth and execute market development strategies. · Excellent analytical, communication, presentation, and stakeholder management skills. · Strong budgeting and financial management capabilities. · Proficiency in Microsoft Excel, PowerPoint, and reporting tools. Work Location: In person

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