Brand Manager (Home Appliances)

Position: Brand Manager – Home Appliances Location: United Arab Emirates Region Coverage: GCC & Africa A leading consumer electronics and home appliances company based in the UAE is looking for an experienced and dynamic Brand Manager to lead brand development and market expansion across GCC and African markets. Key Responsibilities • Develop and implement brand strategies for home appliance products across GCC and Africa. • Manage product positioning, pricing strategies, promotions, and market campaigns. • Coordinate with sales teams, distributors, and regional partners to achieve business targets. • Analyze market trends, competitor activities, and customer insights. • Plan and execute ATL/BTL marketing activities, digital campaigns, and trade promotions. • Monitor brand performance, sales growth, and profitability. • Work closely with principals/manufacturers for product launches and brand visibility. • Manage marketing budgets and ensure effective ROI on campaigns. • Bachelor’s degree in marketing, Business Administration, or related field. • Minimum 5–8 years of experience in brand management within home appliances or consumer electronics industry. • Strong exposure to GCC and African markets. • Experience in dealer/distributor management and retail marketing. • Excellent communication and presentation skills. • Strong analytical and leadership abilities. • UAE driving license preferred. • Willingness to travel across GCC and Africa. Preferred Candidate Profile • Experience handling multinational appliance brands. • Knowledge of modern trade, retail distribution, and regional consumer behaviour. • Ability to work in a fast-paced and target-oriented environment. What We Offer • Competitive salary package • Performance incentives • Career growth opportunities • Dynamic international business exposure