Arabic Social Media Specialist

About the Role We are looking for an Arabic\-speaking Social Media \& Content Specialist to develop and manage content targeting audiences across the GCC market. The ideal candidate will have a strong understanding of Arabic digital audiences, social media trends and culturally relevant content, with the ability to create engaging Arabic\-first content that resonates with users across the region. Key Responsibilities ● Develop and execute social media and content strategies targeting GCC audiences. ● Create engaging Arabic social media content, captions and promotional copy. ● Plan and maintain social media content calendars. ● Create and adapt content for platforms such as Instagram, TikTok, X and other relevant channels. ● Stay updated on GCC social media trends, cultural moments and audience behavior. ● Develop short\-form video, Reels, Stories and other engaging content formats. ● Work closely with designers, video editors and the wider marketing team. ● Manage community engagement, comments and direct messages. ● Monitor social media performance and provide regular reports. ● Analyze engagement, reach, audience growth and content performance. ● Research competitors and identify opportunities within the GCC market. ● Ensure all content is culturally appropriate, locally relevant and aligned with the brand. Requirements ● 2\+ years of experience in Social Media, Content Marketing or Digital Marketing. ● Fluent Arabic and English. ● Excellent Arabic copywriting and communication skills. ● Strong understanding of GCC audiences and social media trends. ● Experience managing social media accounts targeting GCC/Middle Eastern audiences. ● Strong understanding of Instagram, TikTok, X and other major social platforms. ● Creative, trend\-aware and highly adaptable. ● Strong attention to detail. ● Ability to work independently and collaboratively. ● Experience in iGaming, online betting, gaming or similar industries is an advantage. Candidates with strong knowledge of the GCC digital and social media landscape will be preferred. Work Location: In person